Once again The Coca-Cola Co. and Anheuser-Busch InBev (AB InBev) are flipping positions to claim the top spot in Beverage Industry's annual Top 100 Report. Based on 2016 financial sales, AB InBev reclaimed the No. 1 spot as sales were up more than $2 billion compared with 2015 financial sales.
Reyes Holdings to expand into California and Nevada
May 16, 2017
Reyes Holdings LLC, Rosemont, Ill., announced that it has reached a new letter of intent with Atlanta-based The Coca-Cola Co. for territory in California and Nevada, including the major metropolitan markets of Los Angeles, San Francisco, San Diego and Las Vegas.
Swire Coca-Cola USA, Draper, Utah, announced the completion of refranchising of territories in Oregon from Atlanta-based The Coca-Cola Co. This refranchising includes the acquisition of four sales and distribution facilities and one production plant in the state. Swire Coca-Cola’s operation of the territories commenced April 29.
Coca-Cola announces more names and includes Coca-Cola Life, Cherry Coke
April 18, 2017
Back by popular demand, Atlanta-based The Coca Cola Co.’s Coca-Cola brand is reintroducing its successful Share a Coke program under a new name — "Share an ICE COLD Coke.” "Share an ICE COLD Coke" bottles will hit shelves in May, the company says.
Flavor inspired by insights from Coca-Cola Freestyle machines
February 13, 2017
After a number of successful limited-time flavor innovations, Sprite, a brand of Atlanta-based The Coca-Cola Co., is adding two new cherry-flavored products to its beverage portfolio. Sprite Cherry is hitting store shelves nationwide in a 20-ounce PET bottle. The brand also is introducing Sprite Cherry Zero to give fans another zero-sugar and zero-calorie option, the company says. Both new options are caffeine-free and made with 100 percent natural flavors, it adds.