Articles Tagged with ''The Coca-Cola Co.''

Coca-Cola reports third-quarter, year-to-date results

Company loses net revenue in North America, maintains value share

The Coca-Cola Co., Atlanta, reported mixed results for its third-quarter and year-to-date 2014 timeframes, with Chairman and Chief Executive Officer Muhtar Kent calling out “early signs of progress.”


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Coca-Cola Bottling Co. Consolidated announces distribution agreement with Coca-Cola

Independent Coca-Cola bottler will exchange territory in Jackson, Tenn., for territory in Lexington, Ky.

Coca-Cola Bottling Co. Consolidated, Charlotte, N.C., announced that it has signed a definitive agreement with Atlanta-based The Coca-Cola Co. to exchange its franchise territory in Jackson, Tenn., for territory currently served by Coca-Cola Refreshments USA Inc. (CCR), a wholly owned subsidiary of The Coca-Cola Co., in Lexington, Ky.


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Marketing campaigns play into consumer morals

St. Arnold Brewing donates to animal welfare causes

To celebrate the launch of the “double-awesome combo” of Nestlé USA’s limited-edition Nestlé Nesquik Girl Scouts Caramel Coconut and Thin Mints flavors, the chocolate milk brand launched a Double Awesome Twitter Contest.


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Keurig Cold brings added innovation to single-serve beverages

New machine release perpetuates company's commitment to innovation

I remember the first time I heard about Keurig at-home brewers when they hit the market approximately 10 years ago.


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2014 Executive of the Year Brian Kelley

Keurig Green Mountain CEO cultivates beverage brewer, brand innovation

As the chief executive officer of Waterbury, Vt.-based Keurig Green Mountain Inc., Brian Kelley describes his leadership style as challenging and fast-paced but open.


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Bottled water consumption rises

Sparkling water continues to lead category growth

For decades, consumers have strived to live by the unofficial rule of drinking eight glasses of water a day. Although this mantra is well-known throughout the United States, many consumers don’t drink as much water as they should. However, that has begun to change in recent months.


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Surge

After 12 years, The Coca-Cola Co. brought back its Surge citrus-flavored carbonated soft drink.


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Sprite brings back Cranberry flavor

Holiday variety available through the end of the year

Sprite, a brand of Atlanta-based The Coca-Cola Co., is bringing back its limited-edition Sprite Cranberry and Sprite Cranberry Zero holiday beverages in response to consumer requests. Both beverages will become available in late September and remain on shelves through the end of the year.


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Diet Coke kicks off new ‘Get A Taste’ marketing campaign

The Coca-Cola Co. brand to launch new TV spot featuring Taylor Swift later this fall

Since 1982, consumers have been turning to Diet Coke because they love its taste, according to The Coca-Cola Co., Atlanta. To expand on this, the brand is launching a new campaign to show fans what life would be like if it tasted as good as Diet Coke.


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Coca-Cola's "Share A Coke" resonates with consumers

45 percent of online posts about campaign positive, Networked Insights reports

As soon as The Coca-Cola Co. announced the launch of its “Share a Coke” campaign in the United States this summer, I immediately began my quest to find a bottle with my name on it.


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Dinner with Tequila Don Julio

Diageo is taking its Tequila Don Julio brand on the road this summer with a rolling Airstream Speakeasy mobile craft cocktail bar. The team stopped in Chicago on July 29 to share some specialty tequila cocktails paired with food from Chicago restaurants Honey Butter Fried Chicken and The Radler as well as dessert venues Black Dog Gelato and Baker Miller. (Photos by Jennifer Haderspeck)

9/17/14 2:00 pm EDT

The Path to New Product Success: Navigating the latest trends for new beverage development

By attending this webinar, you will learn about the top trends and how they fit into the CPG market, which channels are influencing new products and technology, how Packaging fits into your product development, and ways you can use innovation to increase sales.

Podcasts

Gert van Manen, president of iTi Tropicals Inc., shares his insights on the U.S. coconut water market. Citing research from Krueger Food Laboratories, he also supplies information highlighting the difference between products that declare their added sugars and those that do not.

Beverage Industry Magazine

BI October 2014 cover

2014 October

The October 2014 Beverage Industry includes a cover story on our 2014 Executive of the Year, Keurig Green Mountain's CEO Brian Kelley, as well as articles about bottled water consumption, whey nutrition, and more. Check it out today!

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Bottled Water Trends

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Cleaning-in-Place: Dairy, Food and Beverage Operations, 3rd Edition

This book addresses the principles of cleaning operations, water supply issues and the science of detergents and disinfectants.

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