Tenth and Blake Beer Co., the craft and import division of Chicago-based MillerCoors, acquired Crispin Cider Co., Minneapolis. The acquisition gives the division a significant presence in the beer industry’s fast-growing hard cider category, according to the company.
Staying on top of what is new in the beverage industry can sometimes make you forget about its history. When watching the Ken Burns three-part PBS special “Prohibition,” I was surprised to learn that some of the founding fathers of the United States enjoyed fermented cider.
Joe Heron, president and chief executive officer of Crispin Hard Cider Co., says the Minneapolis-based company is not your traditional cider company. Whether it’s the company’s use of unpasteurized fresh-pressed juice or its historic and pop culture references in the names of its products, Crispin is seeking a point of differentiation in the hard cider market.