Flavored malt beverage brand’s line extension taps into popularity of apple ciders
August 5, 2014
Following the successful launch of a winter seasonal last year, Anheuser-Busch, a St. Louis-based subsidiary of Anheuser-Busch InBev, added the fall seasonal Apple-Ahhh-Rita to its Bud Light Lime Ritas lineup of ready-to-drink flavored malt beverages (FMBs).
Joe Heron, president and chief executive officer of Crispin Hard Cider Co., says the Minneapolis-based company is not your traditional cider company. Whether it’s the company’s use of unpasteurized fresh-pressed juice or its historic and pop culture references in the names of its products, Crispin is seeking a point of differentiation in the hard cider market.