Anheuser-Busch InBev’s Budweiser brand announced the debut of its social reality show “Bud United presents: The Big Time” in early 2012 on ABC in the United States. Cast through Budweiser’s social media sites, “Bud United presents: The Big Time” features young adults from around the world fulfilling their dreams, such as racing professional racecar drivers, playing for a global renowned soccer team, pitching a professional baseball game and taking the stage at a major music event. The show will air in the United States on Saturdays on ABC starting Jan. 21, 2012.
The January 2017 issue of Beverage Industry includes our 2017 Bottler of the Year cover story as well as articles about new product development, packaging, health and wellness products and more. Check it out today!