DPS distribution partnership brings High Brew to 5 major cities
April 28, 2016
Austin, Texas-based High Brew Coffee, a company known for its ready-to-drink (RTD) cold-brew coffees, announced a Series A-2 investment of $4 million from Austin, Texas-based CAVU Venture Partners, a recently-launched fund focused on investment and incubation in healthy food and beverage companies. Additionally, High Brew Coffee announced a new distribution partnership with Plano, Texas-based Dr Pepper Snapple Group (DPS), which will include expanded distribution in key markets, it says.
Thomas Jefferson was quoted as saying, “Coffee — the favorite drink of the civilized world.” Today, coffee remains a favorite beverage and flavor in the United States. As such, beverage-makers are using the flavor within a plethora of categories, including ready-to-drink (RTD) coffees, spirits and craft beers.
In 1947, six employees in a wooden World War II Army hangar in Mississippi began distributing Canada Dry products. Today, that small operation has grown into a three-generation, family-run PepsiCo Inc. franchise with 328 SKUs.
By May 2013, Mike Steiner and Jake Paulson had grown weary of the years they had spent on the road touring as front-of-house audio engineers in the rock music industry, so they switched channels and founded a cold-brew coffee company they dubbed Anchorhead Coffee.
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