The U.S. coffee market remains steady, but a few trends are having an impact on it. A 2015 Gallup study found that Americans are drinking just as much coffee now as they were in 1999, about 2.7 cups a day.
Keurig Green Mountain Inc., Waterbury, Vt., and Luxembourg-based JAB Holding Co. announced that the companies have entered into a definitive merger agreement under which a JAB-led investor group will acquire Keurig Green Mountain for $92 per share in cash, or a total equity value of approximately $13.9 billion.
Green Mountain coffee Reserve Columbia Tres Bourbon now available
August 4, 2015
Keurig Green Mountain Inc., Waterbury, Vt., announced the launch of Green Mountain Coffee Reserve Colombia Tres Bourbon, a new ultra-premium coffee sourced exclusively from Colombia’s Caicedonia mountain range. Green Mountain Coffee Colombia Tres Bourbon also debuts a new look for the Reserve collection, such as new branding and a refreshed logo and packaging, the company says.