Articles Tagged with ''Zico''

Zico launches ‘Crack Life Open’ national campaign

Coconut water brand partners with actress Jessica Alba
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Zico, a coconut water brand of Atlanta-based The Coca-Cola Co., announced that actress Jessica Alba will serve as brand ambassador for its new “Crack Life Open” national brand campaign. The multimillion-dollar campaign includes Zico print, out-of-home (OOH) and digital advertising across the United States.


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Coconut water's consumer base expands

Hydration drink appeals to all health-conscious consumers, not just athletes
By Stephanie Cernivec
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Although consumers might have classified coconut water as an “exotic” beverage in the past, it’s quickly becoming more mainstream.


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Coca-Cola fully acquires Zico

G. Scott Uzzell becomes president of coconut water company
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The Coca-Cola Co., Atlanta, acquired the outstanding ownership stake in Zico Beverages LLC, El Segundo, Calif.


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Zico to send fan to Sochi 2014 Winter Olympic Games

Winner will meet gold medal skier Julia Mancuso
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El Segundo, Calif.-based Zico Beverages LLC’s same-named coconut water brand announced a sweepstakes through which fans can enter to win a trip for them and a friend to attend the Sochi 2014 Winter Olympic Games and meet 2006 Olympic champion Julia Mancuso.


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Coconut water finds a home in the beverage market

By Jessica Jacobsen
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 In Fred Heatherton’s novelty song, “I’ve Got a Lovely Bunch of Coconuts,” the composer depicts a showman prodding people to play a game involving coconuts in order to make him rich.  


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Zico Chocolate gets bigger

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 Zico Pure Premium Coconut Water introduced its top-selling Chocolate flavor in a new 1-liter package, the company said.  


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Beverage Beat: Care for a sample?

By Jennifer Zegler
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With consumer perceptions of the economy about as bleak as a winter weather forecast in the Midwest, it’s no wonder marketers are embracing any and all methods to reach consumers.
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Zico is hydrating a growing culture

Zico Beverages targets niche in the sports drink market
By Jessica Jacobsen
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Fresh out of college in 1991, Mark Rampolla ventured to Latin America as a Peace Corps. volunteer in Costa Rica. He also spent time in Mexico, Central America, the Caribbean and Brazil. During his travels, Rampolla was enlightened by many things within the Latin American culture, including a popular regional drink: coconut water.
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Coca-Cola's investment in the future

Venturing and Emerging Brands part of company’s evolution
By Jessica Jacobsen
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With a portfolio of more than 500 beverage brands that offer more than 3,500 beverages, The Coca-Cola Co., Atlanta, has expanded greatly since its first product 125 years ago. But even with this vast portfolio, The Coca-Cola Co. continues to search for what new trends are taking place in the beverage industry and the company stays on top of it with its Venturing and Emerging Brands (VEB) business unit.


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Dinner with Tequila Don Julio

Diageo is taking its Tequila Don Julio brand on the road this summer with a rolling Airstream Speakeasy mobile craft cocktail bar. The team stopped in Chicago on July 29 to share some specialty tequila cocktails paired with food from Chicago restaurants Honey Butter Fried Chicken and The Radler as well as dessert venues Black Dog Gelato and Baker Miller. (Photos by Jennifer Haderspeck)

9/17/14 2:00 pm EDT

The Path to New Product Success: Navigating the latest trends for new beverage development

By attending this webinar, you will learn about the top trends and how they fit into the CPG market, which channels are influencing new products and technology, how Packaging fits into your product development, and ways you can use innovation to increase sales.

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Maintaining beverage dispensing equipment

Iuliana Nita, Saint-Gobain Performance Plastics global marketing manager of food and beverage, offers her insights about ensuring sanitary performance of beverage dispensing equipment in foodservice applications. She also will offer some tips about choosing the right kind of tubing to handle acidic beverages.

Beverage Industry Magazine

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2014 August

The August 2014 Beverage Industry includes a cover story on KeVita, as well as articles about beverage consumers, natural and organic varieties, smart snacks, and more. Check it out today!

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Cleaning-in-Place: Dairy, Food and Beverage Operations, 3rd Edition

This book addresses the principles of cleaning operations, water supply issues and the science of detergents and disinfectants.

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