Articles Tagged with ''holiday''

Holiday promotions help brands spread cheer

Redhook Brewery embraces ugly sweathers, Celestial Seasonings shares warmth
December 16, 2013

Social media platforms like Facebook and Twitter have made it clear that millennials and generation Z have a unique openness to the world around them.


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Convenience store shopping increases during holiday season

Consumers are more likely to buy a drink at a c-store while holiday shopping
December 12, 2013

As consumers rush to finish their holiday shopping, they say they will rely more on convenience stores for beverages and snacks, stocking stuffers, party items and cash from ATMs, according to a consumer survey released by the National Association of Convenience Stores (NACS), Alexandria, Va.


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Smirnoff releases holiday vodka

Smirnoff No. 21 Vodka Celebration Edition bottle showcases holiday cheer
November 21, 2013

Norwalk, Conn.-based Diageo introduced the Smirnoff No. 21 Vodka Celebration Edition bottle for the holidays.


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Heineken launches limited-edition holiday 12-pack

November 15, 2013

Heineken USA launched its “Celebrate Together” holiday program at retailers earlier this month.


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Starbucks launches holiday promotion, products

Share Event encourages purchase of seasonal coffees
November 12, 2013

In celebration of the upcoming holiday season, Seattle-based Starbucks Coffee Co. will kick off its Share Event in participating U.S. stores.


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Beverages forecasted to grow this holiday season

Alcohol beverages to increase 3 percent, Nielsen Holiday Spending Forecast states
November 11, 2013

Nearly one-quarter of U.S. consumers say that they have already begun their holiday shopping, according to Nielsen’s 2013 Holiday Spending Forecast.


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Celestial Seasonings launches ‘From Me To You’ holiday promotion

Tea brand invites fans to send free samples of holiday teas to friends
November 5, 2013

Lake Success, N.Y.-based The Hain Celestial Group Inc.’s Celestial Seasonings brand is helping 25,000 fans spread holiday cheer with its holiday teas. Through the Celestial Seasonings Facebook page, fans can surprise a friend or loved one anywhere in the country with a special delivery of Celestial Seasonings holiday teas as part of the brand’s “From Me To You” promotion.


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A different kind of carol from Stella Artois

January 15, 2013

 This past holiday season, Stella Artois found a new way to send a holiday “Carole” right to consumers’ doors.  


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Sharing is caring

December 14, 2012

 The holiday season is a great time of year to reflect on all of the gifts we have in our lives and maybe even share some of those gifts with others.  


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There’s no time like the present

November 15, 2012

 Although I’m not nearly ready to start thinking about buying gifts for the holidays, almost a quarter of Americans already began their shopping in mid-September, according to Nielsen.  


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Wine Riot - Chicago

Second Glass hosted Wine Riot in Chicago on May 2 and 3. Wine Riot offered attendees an all-access pass to hundreds of new wines as well as multiple educational sessions about different wine styles and varietals. (Photos by Jennifer Haderspeck)

6/25/14 2:00 pm EDT

Crafting growth: A look into the bourgeoning craft beer market

Learn how the beer segment is performing and where it is heading, what to consider before expanding your markets and innovations that are captivating consumer audiences.

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Maintaining beverage dispensing equipment

Iuliana Nita, Saint-Gobain Performance Plastics global marketing manager of food and beverage, offers her insights about ensuring sanitary performance of beverage dispensing equipment in foodservice applications. She also will offer some tips about choosing the right kind of tubing to handle acidic beverages.

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2014 July

The July 2014 Beverage Industry includes a cover story on the 2014 State of the Industry, as well as articles about PepsiCo Americas Beverages, Rooibee Red Tea kids line, and more. Check it out today!

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Cleaning-in-Place: Dairy, Food and Beverage Operations, 3rd Edition

This book addresses the principles of cleaning operations, water supply issues and the science of detergents and disinfectants.

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