Friends Fun Wine, a brand of Aventura, Fla.-based Friends Beverage Group, launched a new commercial just in time for National Coffee Day on Sept. 29 to promote its soon-to-be released coffee-wine beverages. The 30-second spot invites consumers to give a new meaning to breakfast in bed by adding a romantic element to the occasion by serving the coffee-wine drinks with the meal.
Seattle-based Starbucks Coffee Co. is encouraging consumers to discover new espresso favorites. From March 8 to 14, Starbucks will feature a limited-time beverage offer that allows consumers to buy any espresso beverage before 11 a.m., bring back their receipt after 2 p.m. the same day and purchase any hot or iced espresso beverage for half price.
The May 2015 issue of Beverage Industry includes a cover story about custom messaging for baby boomers, as well as articles about NVE Pharmaceuticals, sports and protein drinks and more. Check it out today!