Johnnie Walker, a brand of Diageo North America, and HBO Licensing & Retail introduced two new Scotch whiskies to honor the legacy of HBO’s “Game of Thrones.”
Brand introduces two limited-edition Scotch whiskies
August 19, 2019
Johnnie Walker, a brand of Norwalk, Conn.-based Diageo North America, and HBO Licensing & Retail announced they are introducing two new Scotch whiskies to the realm in honor of the enduring legacy of HBO’s series “Game of Thrones.” A continued collaboration with HBO, the limited-edition whisky blends are inspired by the fictional houses of Westeros — House Stark and House Targaryen — and are successors to the White Walker by Johnnie Walker limited-edition blend that launched in 2018.
Initiatives include portfolio redesign, fresh ideas
May 6, 2019
The Glenlivet, a brand of New York-based Pernod Ricard USA, announced a refreshed vision for the Scotch whisky category through a powerful portfolio redesign and bold initiatives to bring modernity to category consumption and gifting occasions, including collaborations with Inez & Vinoodh and actress La La Anthony, the company says.
Johnnie Walker, a brand of Diageo North America, unveiled White Walker, a collaborative, limited-edition Scotch whisky, in partnership with HBO hit series, “Game of Thrones.”
White Walker by Johnnie Walker available while supplies last
October 1, 2018
In collaboration with HBO and “Game of Thrones,” Johnnie Walker, a brand of Diageo North America, Norwalk, Conn., unveiled the new White Walker by Johnnie Walker. The limited-edition Scotch whisky is inspired by the most enigmatic and feared characters on the show — the White Walkers — the company says.
William Grant & Sons Ltd., North Lanarkshire, United Kingdom, announced a global brand refresh which includes new packaging and a renaming of its signature blend, a refined portfolio and a new direction for its communication’s campaign, the company says.
Limited-edition packaging features artwork by Taiwanese artist
February 6, 2018
Johnnie Walker, a brand of Norwalk, Conn.-based Diageo North America, announced the release of the Johnnie Walker Blue Label Year of the Dog limited-edition bottle in celebration of the Lunar New Year. As part of the brand's Pioneering Spirit Series, Johnnie Walker continues to pay homage to the traditions of Asian culture and the lasting heritage of the Chinese Zodiac, the company says.
Blenders’ Batch Sherry Cask Finish exclusively available in duty-free stores
January 10, 2018
This New Year, the team behind Johnnie Walker, a brand of Norwalk, Conn.-based Diageo North America Inc., released a special-edition whisky exclusive to travelers: Johnnie Walker Blenders' Batch Sherry Cask Finish, which now is available in duty-free stores worldwide.