With a growing interest in getting back to nature, consumer demand for natural ingredients has flourished. As beverage-makers formulate new products, more now are choosing natural colors to appeal to this consumer desire.
D.D. Williamson, Louisville, Ky., launched a new brand image to reflect its expanded expertise in color solutions for customers. In the new logo, “DDW” replaces “D.D. Williamson” for a concise, contemporary image, the company says. “The Color House” tagline expresses a place where creativity blends with advanced technical capability to bring color ideas to life, it adds.