Among the numerous beverage categories, the flavored malt beverage (FMB) segment, also known as progressive adult beverages (PABs), is resonating with consumers based on the convenience it offers, according to this year's beer market report.
Whether it’s the tortoise and the hare, David versus Goliath or small-market sports teams versus large-market franchises, many Americans have a soft spot for the “little” guy. The same could be said for the U.S. beer market in this year's beer report. According to Chicago-based Mintel’s January 2016 report “Beer – US,” craft beer’s market share of U.S. volume sales nearly doubled from 2010 to 2015 — 5.2 percent vs. 10.2 percent, respectively.
It seems as though U.S. consumers are having a love affair with import beer, based on analysis in this year's beer market report. According to Chicago-based Information Resources Inc. (IRI), dollar sales for import beer were $5.4 billion — an 11.7 percent increase — for the 52 weeks ending Dec. 27, 2015, in U.S. supermarkets, drug stores, mass merchandisers, gas and convenience stores, military commissaries, and select club and dollar retail chains. Case sale gains were just shy of 10 percent during that time period.
IRI data details CPG categories most impacted by the game
February 2, 2016
Information Resources Inc. (IRI), Chicago, released data detailing the sales lift of various food, beverage and consumer product categories that are most impacted by pre-game preparations and shopping sprees for the Super Bowl.
Three cities in Maryland recently named October “Shore Craft Beer and Hard Cider Month.” One of them in Ocean City, also hosted a Shore Craft Beer Festival, which took place Oct. 24 and featured local brewers, according to the Caroline Times Record.
The Brewers Association, Boulder, Colo., released its annual list of the Top 50 craft and overall brewing companies in the United States based on beer sales volume. Of the top 50 overall brewing companies, 42 were craft brewing companies.
Although many historians have coined the Industrial Revolution as a turning point in history, it would be interesting to hear what beer historians might say about the current state of this category in relation to the rest of beer’s history and future.