During the past decade or so, the energy drinks and shots category has experienced solid growth. In 2016, wholesale dollar sales for energy drinks grew 7.3 percent to $7.8 billion, according to Roger Dilworth, senior editor at
New York-based Beverage Marketing Corporation (BMC).
St. Louis-based Anheuser-Busch (A-B), a division of Anheuser-Busch InBev, announced its acquisition of San Francisco-based Hiball, maker of the organic energy drinks and sparkling energy waters by the same name, as well as Alta Palla ("high ball" in Italian), a brand of organic sparkling juices and sparkling waters.
As many are preparing for the upcoming long weekend, many stay-cationers will be stocking up on grilling favorites like hot dogs, burgers and beer. The readers of Beverage Industry also must have had their mind on beer during the Readers’ Choice New Product of the Month poll for April.
It’s no secret that consumers are living on-the-go lifestyles, but they also are looking for products that allow them to maintain a healthy lifestyle. The product that can fulfill both need states can be valuable to consumers as well as the readers of Beverage Industry.
The well-known philosopher Aristotle once said “The energy of the mind is the essence of life.” In today’s everyday life, the energy drinks market might be the new essence of the life as the category — in connection with an uptick in energy shots’ sales — now is the No. 2 performer, second only to bottled water, in convenience stores, according to market research analysts.