Pepsi teamed up with Waltham, Mass.-based SavingStar, a national paperless grocery savings service, to offer shoppers savings on Diet Pepsi and Pepsi Max. The savings is activated through the brands’ respective Facebook pages. During November, when shoppers spend $15 in total on any Diet Pepsi or Pepsi Max product at participating retailers over the course of any number of shopping trips, they will receive $5 back.
The May 2015 issue of Beverage Industry includes a cover story about custom messaging for baby boomers, as well as articles about NVE Pharmaceuticals, sports and protein drinks and more. Check it out today!