Articles Tagged with ''Big Red''

Big Red signs ‘Red Mamba’

San Antonio Spurs’ Matt Bonner named brand’s new ambassador

Austin, Texas-based Big Red Inc. signed San Antonio Spurs Forward-Center Matt Bonner as its newest brand ambassador. Nicknamed “The Red Mamba,” Bonner will appear on Big Red soda displays at hundreds of stores across central and south Texas beginning this month. Next spring, the brand also plans to host a text-to-win sweepstakes through which fans can win Bonner’s autographed Spurs jersey.


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Big Red acquires Xyience

Xyience will end its sponsorship deal with the UFC

Big Red Inc., Austin, Texas, acquired Las Vegas-based Manzen LLC, doing business as Xyience.


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Big Red Soda partners with 'Transformers' for movie-themed packaging

Consumers can choose their side with Autobot, Decepticon cans

Big Red Soda is getting in on the action of summer movie “Transformers: Age of Extinction” with six limited-edition cans.


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Hydrive energy water launches new flavors

Honey Lemonade and Mango Peach varieties join portfolio

Hydrive Energy Water, a brand of Austin, Texas-based Big Red Inc., launched two new flavors: Honey Lemonade and Mango Peach.  Each of the new flavors contains energy-boosting caffeine, enhanced nutritive formulas, and 30 calories in each bottle, the company says.


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Big Red partners with ScoreBig.com for basketball contest

Winner will receive an all-expenses-paid trip to NCAA Final Four weekend

Austin, Texas-based Big Red Inc. partnered with scorebig.com to give away thousands of dollars in ticket vouchers to Big Red fans.


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Big Red soda to observe National Backwash Prevention Day

Spoof video presents packaging technology for backwash prevention

Austin, Texas-based Big Red Inc.’s Big Red soda brand plans to educate consumers about the “issue” of backwashing with National Backwash Prevention Day on Nov. 1. According to the brand, an estimated 99.99 percent of Americans have unknowingly fallen victim to their favorite beverages being contaminated by backwash.


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Big Red gives fans the chance to be a hero

 Big Red is giving everyday Joes the opportunity to be an action hero like John McClane, the hero of the “Die Hard” movie saga, for a day.  


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Marketing: New programs, apps, events and contest entice consumers

 In collaboration with Buzzfeed, Florida Orange Juice launched a campaign to remind consumers that humor — like a glass of orange juice — can help people take on the day, no matter what it brings.  


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Big future in store for Big Red

Beverage-maker ramps up expansion of flavored CSDs
With a company history as vibrant as its flagship brand, Big Red Inc., Austin, Texas, is ramping up its efforts in 2012 to expand its Big Red brand throughout the United States as well as to honor the loyalty of those who have enjoyed the flavored carbonated soft drink (CSD) throughout the brand’s 75-year history.
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Big Red buys Thomas Kemper Soda Co.

Last week, Big Red Inc., one of the Top 10 largest soft drink companies in North America, announced its purchase of Portland, Ore.-based Thomas Kemper Soda Co.


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Dinner with Tequila Don Julio

Diageo is taking its Tequila Don Julio brand on the road this summer with a rolling Airstream Speakeasy mobile craft cocktail bar. The team stopped in Chicago on July 29 to share some specialty tequila cocktails paired with food from Chicago restaurants Honey Butter Fried Chicken and The Radler as well as dessert venues Black Dog Gelato and Baker Miller. (Photos by Jennifer Haderspeck)

9/17/14 2:00 pm EDT

The Path to New Product Success: Navigating the latest trends for new beverage development

By attending this webinar, you will learn about the top trends and how they fit into the CPG market, which channels are influencing new products and technology, how Packaging fits into your product development, and ways you can use innovation to increase sales.

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Gert van Manen, president of iTi Tropicals Inc., shares his insights on the U.S. coconut water market. Citing research from Krueger Food Laboratories, he also supplies information highlighting the difference between products that declare their added sugars and those that do not.

Beverage Industry Magazine

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2014 December

The December 2014 Beverage Industry includes a cover story on craft beer's revenue growth, as well as articles about health and wellness trends, Foco, the best packages of 2014, and more. Check it out today!

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Cleaning-in-Place: Dairy, Food and Beverage Operations, 3rd Edition

This book addresses the principles of cleaning operations, water supply issues and the science of detergents and disinfectants.

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