Last week, Big Red Inc., one of the Top 10 largest soft drink companies in North America, announced its purchase of Portland, Ore.-based Thomas Kemper Soda Co.

With a company history as vibrant as its flagship brand, Big Red Inc., Austin, Texas, is ramping up its efforts in 2012 to expand its Big Red brand throughout the United States as well as to honor the loyalty of those who have enjoyed the flavored carbonated soft drink (CSD) throughout the brand’s 75-year history.

 Big Red is giving everyday Joes the opportunity to be an action hero like John McClane, the hero of the “Die Hard” movie saga, for a day.