Inspired by less-traditional sports, like skateboarding, snowboarding and the X-Games, as well as the personality of energy drink brands, Roly Nesi, founder and chief executive officer of Huntington, N.Y.-based ROAR Beverages, was dedicated to changing the game in sports drinks in order to speak to a new generation of consumers.
Corona Extra unveiled limited-edition bottles featuring Premier Boxing Champions (PBC) fighters prior to the “PBC on Showtime Championship Boxing” world title fight, which took place July 30 in Brooklyn, N.Y. The specially wrapped, collectible bottles are available in Corona Extra 18-packs nationwide through Oct. 31.
Mountain Dew, a brand of Purchase, N.Y.-based PepsiCo Inc., in collaboration with Snow Park Technologies and CA RampWorks, announced the creation of SuperSnake, the ultimate snowboard and skateboard hybrid dream course on snow, the company says.
Brand launches marketing campaign featuring former NFL players
September 6, 2016
When the NFL season kicks off on Thursday, Sept. 8, Bud Light, a brand of St. Louis-based Anheuser-Busch, will be celebrating the fans that have made football the No. 1sport in America, it says. Bud Light, also the Official Beer Sponsor of the NFL, already has released 720 million of its newly redesigned NFL team cans and will launch a nationwide marketing campaign featuring those cans along with a TV spot starring former NFL playersBo Jackson,Justin TuckandTim Couch, the company says.
Import beer brand’s program features daily sweepstakes
August 29, 2016
Tecate, a Mexican import beer brand of White Plains, N.Y.-based Heineken USA, is encouraging boxing fans of legal drinking age to elevate their viewing occasions by choosing the bold taste of Tecate for the season’s big fights in its newest marketing campaign, the company says. Running from Sept. 1 through Oct. 31, Tecate’s We’ve Got Your Back program, featuring national TV spots, on- and off-premise activation, digital partnerships and a daily sweepstakes, will bring boxing fans together to celebrate leading up to the main events, it adds.
Dos Equis, a brand of White Plains, N.Y.-based Heineken USA and the Official Beer Sponsor of the College Football Playoff (CFP), is inviting legal drinking aged consumers and college football fans alike to make Dos Equis their beer of choice throughout the college football season through its new comprehensive, 360-degree retail and on-premise program. The season-long promotion, which includes TV commercials, digital and mobile partnerships, program-specific limited-edition packaging and special offers, will drive consumers to local retail and on-premise outlets to purchase Dos Equis and enter a sweepstakes for a chance to win a VIP experience at the CFP National Championship in Tampa Bay, Fla., the company says.
Malibu kicks off Because Summer campaign, Big Red launches 100 days of BBQ promotion
July 15, 2016
Big Red kicked off the summer grilling season with its 100 Days of BBQ promotion. Running through Labor Day, Sept. 5, Big Red is rewarding drinkers with barbecue-related prizes, including a grand prize, three-day trip to visit iconic barbecue joints in Austin, Texas, it adds.
#DapTheKing campaign features limited-edition cans
June 20, 2016
Sprite, a brand of Atlanta-based The Coca-Cola Co., announced it is launching a social media campaign called #DapTheKing to help fans salute LeBron James (also referred to as King James), after the basketball player and Cleveland Cavaliers won the 2016 NBA title, it says.
Brand to sponsor four premier summer matches through July
May 12, 2016
This summer, Tecate Light, a brand of White Plains, N.Y.-based Heineken USA, is partnering with Chivas del Guadalajara, one of the most-followed soccer clubs in the Americas, to sponsor four of the club’s premier summer matches in the United States. The matches include June 25 in Chicago, July 2 in Denver, and July 10 and 31 in Los Angeles, the company says.
Mountain Dew, a brand of Purchase, N.Y.-based PepsiCo Inc., and DR1 Racing, Los Angeles, announced a global partnership featuring the top drone racing pilots in the world. According to the companies, this marks the first branded partnership and national broadcast for the burgeoning sport.