Beverage Industry last covered Monster Energy in our December 2007 cover story. At that time, Monster’s leadership team, including this year’s Executive of the Year honoree Rodney Sacks, chairman and chief executive officer of Hansen Natural Corp., was somewhat reluctant to participate in our cover photo shoot. Sacks, along with Monster Beverage Co. President Mark Hall and Hansen Natural Vice Chairman and President Hilton Schlosberg, obliged for the cover photo, but the company also extended an invitation to the Monster Beverage staff.
The May 2015 issue of Beverage Industry includes a cover story about custom messaging for baby boomers, as well as articles about NVE Pharmaceuticals, sports and protein drinks and more. Check it out today!