Although the ad slogan, “A mind is a terrible thing to waste,” was developed in 1972 for the United Negro College Fund, it has since become part of the American vernacular. As consumers increasingly strive to improve their cognition and overall health and well-being, more products are being launched that target consumers’ need for improved memory, focus, concentration and mood, experts say.
When Albert Einstein died in 1955, Thomas Harvey, a pathologist at the hospital where the famous inventor died, was so curious about the brilliance of Einstein’s brain that he stole it for his own studies.
Just as the lyrics state, “to keep your engine running you need energy for your high-powered, revved up body machine,” in the educational Schoolhouse Rock! video “The Body Machine,” food and beverage manufacturers are making sure that today’s products are packed with the vitamins and minerals not just to fuel the human body, but also maintain a healthy lifestyle.
At the risk of placing a jinx on this warmer weather in the Midwest, it looks as though spring might be around the corner. With temperatures in the high 30s and low 40s, the snow and ice that Mother Nature shared with us in February might soon be a thing of the past.
An estimated 5.2 million Americans suffer from Alzheimer’s disease, and although the majority are older than 65, younger-onset Alzheimer’s impacted 200,000 people last year, according to the Alzheimer’s Association, Chicago.
Readers must have brains on their brain. In Beverage Industry’s December Readers’ Choice Product of the Month poll, Fairfield, Conn.-based Focus Now Solutions LLC’s Focus+ took home the honor after garnering 31 percent of the vote.