- THE MAGAZINE
- CATEGORY FOCUS
- BEVERAGE R&D
The Coca-Cola Co.’s Diet Coke brand launched a refreshed ad campaign as well as a limited-edition can design. The latest evolution of Diet Coke’s “Stay Extraordinary” campaign features a modern aluminum can design for fall and a new series of ads.
Brown-Forman Corp. launched a limited-edition Woodford Reserve bourbon bottle honoring its partnership with the Kentucky Derby.
The winners of the first “Canny Awards,” which recognized craft beer cans with high-quality, captivating graphics, were announced during the Craft Brewers Conference, May 2-5 in San Diego.
MillerCoors introduced a new standard can top for its 12- and 16-ounce size Miller Lite and Miller Genuine Draft cans.
Heineken USA released its limited-edition Beers of Mexico variety pack in 12- and 24-pack options.
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