Starbucks to support expansion of GMCR’s Keurig platform beyond North America
May 8, 2013
Seattle-based Starbucks Coffee Co. and Waterbury, Vt.-based Green Mountain Coffee Roasters Inc. (GMCR) signed an agreement to expand their partnership for the manufacturing, marketing, distribution and sale of Starbucks- and Tazo-branded single-serve packs for use in GMCR’s Keurig single-serve brewing systems.
Starbucks Corp., Seattle, announced the November launch of Starbucks Coffee K-Cup Portion Packs for the Keurig Single Cup Brewing system. The branded K-Cups will be available throughout grocery stores and specialty retailers in the United States later this year.