In collaboration with the 2012 football season, Atlanta-based The Coca-Cola Co.’s Coke Zero brand partnered with former Pittsburgh football player Jerome Bettis, also known as “The Bus,” to support the annual Jerome Bettis Asthma and Sports Camp.
Jamba Juice Co., Emeryville, Calif., announced that through its “Team Up for a Healthy America” campaign and associated fan pledges, it has been able to support DonorsChoose.org in providing much-needed play and exercise equipment to help kids be active in schools across the United States. DonorsChoose.org is an online charity that provides students with the tools and experiences necessary to help ensure they receive an excellent education, according to the website.
Starbucks Coffee Co., Seattle, announced the launch of its Indivisible collection, which includes an Indivisible Blend coffee and two new products to support the Create Jobs for USA program. With each purchase from the Indivisible collection, Starbucks will make a donation to Opportunity Finance Network for the Create Jobs for USA fund to help create and retain jobs across the country.
Beam Inc., Deerfield, Ill., donated 2,000 meals to military service members and their families through its annual “Holiday Meals for Military Families” program. In partnership with Operation Homefront and nearly 50 business partners, Beam visited six active military bases across the Midwest and Northeast, which is double the number of donated meals from last year, the company said.
Stone Brewing Co., Escondido, Calif., announced the release of “The Alchemist/Ninkasi/Stone More Brown than Black IPA.” The beer is the fifth collaboration beer released by Stone and various partners in 2011.
The system of The Coca-Cola Co., Atlanta, has committed more than U.S. $2 million to “Reunite to Relieve and Rebuild Thailand,” a sustainable flood relief initiative designed to provide emergency relief and rebuilding efforts to help victims of the floods in Thailand.
Anheuser-Busch (AB), St. Louis, and its wholesalers in the state donated $45,000 to help employees of the Texas Parks and Wildlife Department whose homes were damaged or destroyed by the wildfires in the state. More than 34,000 acres and 1,500 homes were consumed by the fires, including 98 percent of Bastrop State Park and 22 homes of Texas Park and Wildlife employees. Many more parks employees sustained significant damage to their properties.
J.J. Taylor Distributing Florida Inc., Tampa, Fla., donated $20 million in beer excise taxes to Step Up For Students, a non-profit organization that provides scholarships to underprivileged kindergarten through high school students in Florida.