Starbucks Coffee Co., Seattle, announced the launch of its Indivisible collection, which includes an Indivisible Blend coffee and two new products to support the Create Jobs for USA program. With each purchase from the Indivisible collection, Starbucks will make a donation to Opportunity Finance Network for the Create Jobs for USA fund to help create and retain jobs across the country.
Beam Inc., Deerfield, Ill., donated 2,000 meals to military service members and their families through its annual “Holiday Meals for Military Families” program. In partnership with Operation Homefront and nearly 50 business partners, Beam visited six active military bases across the Midwest and Northeast, which is double the number of donated meals from last year, the company said.
Stone Brewing Co., Escondido, Calif., announced the release of “The Alchemist/Ninkasi/Stone More Brown than Black IPA.” The beer is the fifth collaboration beer released by Stone and various partners in 2011.
The system of The Coca-Cola Co., Atlanta, has committed more than U.S. $2 million to “Reunite to Relieve and Rebuild Thailand,” a sustainable flood relief initiative designed to provide emergency relief and rebuilding efforts to help victims of the floods in Thailand.
Anheuser-Busch (AB), St. Louis, and its wholesalers in the state donated $45,000 to help employees of the Texas Parks and Wildlife Department whose homes were damaged or destroyed by the wildfires in the state. More than 34,000 acres and 1,500 homes were consumed by the fires, including 98 percent of Bastrop State Park and 22 homes of Texas Park and Wildlife employees. Many more parks employees sustained significant damage to their properties.
J.J. Taylor Distributing Florida Inc., Tampa, Fla., donated $20 million in beer excise taxes to Step Up For Students, a non-profit organization that provides scholarships to underprivileged kindergarten through high school students in Florida.
The American Beverage Association (ABA), Washington, D.C., reinforced the positive effect its members in the non-alcohol beverage industry have on the country. The association noted the industry’s support in charitable causes in communities across the nation that total more than $1.9 billion, it said.
The May 2015 issue of Beverage Industry includes a cover story about custom messaging for baby boomers, as well as articles about NVE Pharmaceuticals, sports and protein drinks and more. Check it out today!