Donations help relief effort in wake of Typhoon Haiyan
November 13, 2013
In the wake of the devastation caused by Typhoon Haiyan on Friday, Nov. 8, beverage companies are working fast to send aid to affected communities in the Philippines. The typhoon flattened towns, destroying at least 80,000 homes and leaving more than 582,000 people homeless and more than 2,275 dead, according to a CNN report.
Proceeds from event benefit nonprofit children’s camp
July 30, 2013
Seattle-based TalkingRain, the maker of Sparkling Ice, announced its sponsorship of Party Camp, a one-day event that aims to bring the joy of summer camp to grown-ups while helping the underprivileged.
Cheerwine, the “legendary soft drink of the South,” and indie-rockers The Avett Brothers will host a charity concert Oct. 19 to support Operation Homefront, Big Brothers Big Sisters and the University of Virginia Children’s Hospital.
The Coffee Bean & Tea Leaf, a retailer based in Los Angeles, has joined forces with Feeding America to kick off a fall campaign to raise funds for food banks around the country. The Coffee Bean & Tea Leaf will work with the hunger-relief charity to donate a portion of funds raised at participating cafés this season to local food banks.
Celestial Seasonings, a subsidiary of Melville, N.Y.-based The Hain Celestial Group Inc., hosted its second annual B Strong Ride cycling event Aug. 11 to raise money for local and national cancer organizations.
As part of its second-quarter grants, the philanthropic arm of Atlanta-based The Coca-Cola Co., The Coca-Cola Foundation, awarded $1.25 million to the United Services Organization’s (USO) Operation Enduring Care program.
In collaboration with the 2012 football season, Atlanta-based The Coca-Cola Co.’s Coke Zero brand partnered with former Pittsburgh football player Jerome Bettis, also known as “The Bus,” to support the annual Jerome Bettis Asthma and Sports Camp.
Jamba Juice Co., Emeryville, Calif., announced that through its “Team Up for a Healthy America” campaign and associated fan pledges, it has been able to support DonorsChoose.org in providing much-needed play and exercise equipment to help kids be active in schools across the United States. DonorsChoose.org is an online charity that provides students with the tools and experiences necessary to help ensure they receive an excellent education, according to the website.