Chicago-based Coors announced that this summer, the beer brand also wants to refresh the Great Lakes. For every case of 12-ounce cans sold this summer in select states, Coors Light will donate 25 cents to the Alliance for the Great Lakes, a nonprofit organization devoted to ensuring a healthy Great Lakes for people and wildlife for future generations, up to a maximum of $60,000, the company says. The Coors Light "keep 'em great" campaign will run through the end of August in Illinois, Indiana, Michigan, Ohio and Wisconsin.
Beverage companies partner with World Food Programme
April 27, 2015
Food and beverage companies continue to show their philanthropic sides through donations to disaster relief and humanitarian efforts to support victims of the Nepal-area earthquake on Saturday, April 25.
Keurig employees welcome Vermonters to join in first Community Cleanup Day on Winooski River
August 4, 2014
Keurig Green Mountain Inc. employees who are based in Vermont are participating in a week-long cleanup of the Winooski River in the company’s home state of Vermont to remove trash and debris from the waterway. As part of the 10th anniversary of this cleanup campaign, the Waterbury, Vt.-based company, in partnership with American Rivers, Friends of the Winooski and Friends of the Waterbury Reservoir, will host Aug. 9 the first Community Cleanup Day in the Winooski River Watershed for all Vermont residents.
Consumers who donate $1 to Food Bank For New York City will receive a Jamba Juice coupon book
May 27, 2014
Jamba Juice stores in all five boroughs of New York City are coming together to support Food Bank of New York City through a consumer donation initiative. The stores owned by Emeryville, Calif.-based parent company Jamba Juice Co. are encouraging consumers to donate $1 to Food Bank For New York City and, in return, will give the consumers a Jamba Juice coupon book with various deals for use with their next Jamba Juice visits. All proceeds collected through June 13 will provide funding for the approximately 400,000 free meals that are distributed by Food Bank each day to New Yorkers in need.
Beverage company works to help 1 million people in Serbia and Bosnia-Herzegovina
May 27, 2014
Purchase, N.Y.-based PepsiCo Inc. and its philanthropic arm, the PepsiCo Foundation, are donating $300,000 to support international relief efforts in Serbia and Bosnia-Herzegovina following massive flooding that has caused widespread devastation and destruction. In addition to this financial commitment, the company is donating 1.5 tons of its products to help the more than 1 million people in need.
Traveling beer festival aims to be the largest craft beer celebration in history
April 9, 2014
Chico, Calif.-based Sierra Nevada Brewing Co. has invited every one of the more than 2,700 craft breweries across the country to participate in a multi-weekend traveling beer festival this summer. Beer Camp Across America is a celebration for the entire craft beer community, aiming to bring together brewers and their fans, the company says.
The August 2015 issue of Beverage Industry includes a cover story about Goose Island beer, as well as articles about digital marketing, energy drinks, and CORE Hydration bottled water. Check it out today!