- THE MAGAZINE
- CATEGORY FOCUS
- BEVERAGE R&D
RealBeanz launched its line of iced coffees on a limited basis earlier this year. After receiving feedback from focus groups, RealBeanz altered its flavor, coffee and sweetness profiles, and as a result, improved approval ratings from the 60 to 70 percent range to the 80 to 90 percent approval range, the company says.
Eighty-four percent of iced coffee drinkers say they are drinking more iced coffee this winter compared to last winter, according to an independent survey commissioned by Dunkin’ Donuts, Canton, Mass.
RealBeanz expanded its line of nutrient-enhanced ready-to-drink coffees with the launch of Dark Roast Iced Coffee made with Coconut Water and Cappuccino Iced Coffee made with Coconut Water.
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