Articles Tagged with ''packaging design''

Beverage brands capitalize on trends with printer technology

In-house printing increases speed to market, reduces cost
By Amber Jechort
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The right labels and packaging can attract new customers and position the product for wider success. However, manufacturers often find it difficult to meet emerging demands because of the time and expense involved in designing a new label and having label runs produced by a printing house. Printing technology can change that model.


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Good2grow appeals to kids, parents through animated characters

By Jennifer Haderspeck
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“We know through all of our research … that a kid is not [just] a kid,” says Carl Sweat, chief marketing officer of In Zone Brands Inc., Atlanta.


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In Zone Brands rebrands as good2grow

New branding positions juice company to grow into other beverage categories
By Jennifer Haderspeck
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Growing up from its former TummyTickler and BellyWashers kids juice brands, In Zone Brands Inc., Atlanta, combined the sibling brands into one and rebranded them under the universal brand name good2grow. The result is a better-for-you juice brand that incorporates lessons learned from the company’s more than 12 years of experience in the market.


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Big Red soda to observe National Backwash Prevention Day

Spoof video presents packaging technology for backwash prevention
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Austin, Texas-based Big Red Inc.’s Big Red soda brand plans to educate consumers about the “issue” of backwashing with National Backwash Prevention Day on Nov. 1. According to the brand, an estimated 99.99 percent of Americans have unknowingly fallen victim to their favorite beverages being contaminated by backwash.


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New Belgium Brewing announces Ohio distributor network

Nine new partners form network in brand’s 35th state
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Fort Collins, Colo.-based New Belgium Brewing signed deals with nine wholesale partners to distribute its beer in Ohio starting Dec. 16. New Belgium’s 22-ounce Fat Tire, Ranger India Pale Ale (IPA), seasonal release Accumulation White IPA and Lips of Faith beers will be available throughout the state as a result of the new partnerships. Some draught offerings might come online in the initial rollout as well.


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Up Close With: Balance enhanced water

Non-flavored waters use flowers for functions
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When co-founders Martin Chalk and Peter Maher started developing their vision for New York-based Balance, their goal wasn’t to create a beverage company — it was simply to bring the homeopathic benefits of Australian flower essences to consumers, Chalk says.


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Packaging design grabs attention

Style, clarity rate highly in packaging design
By Jessica Jacobsen
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In the grocery aisle, the competition can be fiercer than a finale of “Project Runway,” the fashion design reality TV competition. Products are lined up next to their competitors with little to no opportunity to express why they should be the consumer’s choice. In food, drug, convenience and mass merchandise channels, one of the best ways to grab the consumer’s attention is with packaging design.
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1881 finish: A global success story

New standard surface treatment unifies PET beverage packaging
By Brandon Knight
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In February 2006, leading beverage companies collaborated to develop the next-generation plastic closure only (PCO) 1881 finish. The idea was that a single global standard finish for the beverage industry would deliver significant financial benefits, simplify package designs and improve efficiency. Cross-industry collaboration was crucial to the success of the project.
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Dinner with Tequila Don Julio

Diageo is taking its Tequila Don Julio brand on the road this summer with a rolling Airstream Speakeasy mobile craft cocktail bar. The team stopped in Chicago on July 29 to share some specialty tequila cocktails paired with food from Chicago restaurants Honey Butter Fried Chicken and The Radler as well as dessert venues Black Dog Gelato and Baker Miller. (Photos by Jennifer Haderspeck)

9/17/14 2:00 pm EDT

The Path to New Product Success: Navigating the latest trends for new beverage development

By attending this webinar, you will learn about the top trends and how they fit into the CPG market, which channels are influencing new products and technology, how Packaging fits into your product development, and ways you can use innovation to increase sales.

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Maintaining beverage dispensing equipment

Iuliana Nita, Saint-Gobain Performance Plastics global marketing manager of food and beverage, offers her insights about ensuring sanitary performance of beverage dispensing equipment in foodservice applications. She also will offer some tips about choosing the right kind of tubing to handle acidic beverages.

Beverage Industry Magazine

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2014 August

The August 2014 Beverage Industry includes a cover story on KeVita, as well as articles about beverage consumers, natural and organic varieties, smart snacks, and more. Check it out today!

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Cleaning-in-Place: Dairy, Food and Beverage Operations, 3rd Edition

This book addresses the principles of cleaning operations, water supply issues and the science of detergents and disinfectants.

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