Limited-edition packaging design featured as part of It's Mine program
March 15, 2016
For the first time, Diet Coke released millions of unique package designs with the launch of the Diet Coke It’s Mine program. The innovative initiative, a continuation of the brand’s Get A Taste campaign, launched Feb. 1.
New packaging offers easy way to pair whisky, craft beer
February 15, 2016
Edrington, the importer of Highland Park Whisky, in partnership with Deare2, launched “7-Packs,” a campaign and new seven-pack packaging that features Highland Park Whisky and six craft beers. This custom carrier holds six craft beers and a 750-ml bottle of Highland Park, the company says.
Next month, for the first time, Diet Coke, a brand of Atlanta-based The Coca-Cola Co., will be available in millions of unique package designs with the launch of the Diet Coke It’s Mine program, the company says. The initiative, a continuation of the brand’s Get A Taste campaign, launches Feb. 1.