Articles Tagged with ''packaging design''

Good2grow appeals to kids, parents through animated characters

March 10, 2014

“We know through all of our research … that a kid is not [just] a kid,” says Carl Sweat, chief marketing officer of In Zone Brands Inc., Atlanta.


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In Zone Brands rebrands as good2grow

New branding positions juice company to grow into other beverage categories
March 10, 2014

Growing up from its former TummyTickler and BellyWashers kids juice brands, In Zone Brands Inc., Atlanta, combined the sibling brands into one and rebranded them under the universal brand name good2grow. The result is a better-for-you juice brand that incorporates lessons learned from the company’s more than 12 years of experience in the market.


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Big Red soda to observe National Backwash Prevention Day

Spoof video presents packaging technology for backwash prevention
October 30, 2013

Austin, Texas-based Big Red Inc.’s Big Red soda brand plans to educate consumers about the “issue” of backwashing with National Backwash Prevention Day on Nov. 1. According to the brand, an estimated 99.99 percent of Americans have unknowingly fallen victim to their favorite beverages being contaminated by backwash.


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New Belgium Brewing announces Ohio distributor network

Nine new partners form network in brand’s 35th state
October 14, 2013

Fort Collins, Colo.-based New Belgium Brewing signed deals with nine wholesale partners to distribute its beer in Ohio starting Dec. 16. New Belgium’s 22-ounce Fat Tire, Ranger India Pale Ale (IPA), seasonal release Accumulation White IPA and Lips of Faith beers will be available throughout the state as a result of the new partnerships. Some draught offerings might come online in the initial rollout as well.


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Up Close With: Balance enhanced water

Non-flavored waters use flowers for functions
June 10, 2013

When co-founders Martin Chalk and Peter Maher started developing their vision for New York-based Balance, their goal wasn’t to create a beverage company — it was simply to bring the homeopathic benefits of Australian flower essences to consumers, Chalk says.


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Packaging design grabs attention

Style, clarity rate highly in packaging design
April 16, 2012
In the grocery aisle, the competition can be fiercer than a finale of “Project Runway,” the fashion design reality TV competition. Products are lined up next to their competitors with little to no opportunity to express why they should be the consumer’s choice. In food, drug, convenience and mass merchandise channels, one of the best ways to grab the consumer’s attention is with packaging design.
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1881 finish: A global success story

New standard surface treatment unifies PET beverage packaging
August 15, 2011
In February 2006, leading beverage companies collaborated to develop the next-generation plastic closure only (PCO) 1881 finish. The idea was that a single global standard finish for the beverage industry would deliver significant financial benefits, simplify package designs and improve efficiency. Cross-industry collaboration was crucial to the success of the project.
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International Pineapple Day at Bahama Breeze

In celebration of International Pineapple Day on April 2, Bahama Breeze locations across the country invited the media and consumers to celebrate with cocktails that feature the tropical flavor of the pineapple. (Photos by Liz Parker and Jennifer Haderspeck)

10/10/13 2:00 pm EDT

Ditch the weighting agents: A cost effective solution for delivering flavors and actives

Available On Demand Learn how to reduce costs and energy use by enabling high oil load emulsions, eliminating the need for weighting agents like brominated vegetable oil (BVO).

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The April 2014 Beverage Industry includes a cover story on moonshine, as well as articles about CSD brands, whiskey, and more. Check it out today!

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Cleaning-in-Place: Dairy, Food and Beverage Operations, 3rd Edition

This book addresses the principles of cleaning operations, water supply issues and the science of detergents and disinfectants.

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