The Coca-Cola Co.’s Coca-Cola brand introduced two new specially crafted carbonated soft drinks: Coca-Cola Georgia Peach and Coca-Cola California Raspberry.
Los Angeles-based Reed's Inc., the manufacturer of natural, handcrafted Virgil's Root Beer and Reed's Ginger Beer, will unveil its new Virgil's Zero Sugar product line at Natural Products Expo West, which will take place March 9-11 at the Anaheim Convention Center in Anaheim, Calif.
Research showcases latest flavor, ingredient trend trends
January 12, 2018
A recent study undertaken by Symrise Flavors’ Marketing and Consumer Insights group addresses what factors are driving the growing acceptance of craft products among U.S. millennials, with a focus on craft beverages.
Craft Beverage Expo (CBExpo), the conference for independent producers, announced that industry and marketing experts Christian McMahan and Tom Flanagan will lead the event’s keynote sessions. The CBExpo will take Nov. 7-9 in Portland, Ore.
Although carbonated soft drinks (CSDs) still is among the top performing beverage categories, more than a decade of volume declines has challenged the established category as it competes with better-for-you beverages and premium products.
Carbonated soft drinks (CSDs) have long been the top seller in the U.S. beverage market based on volume. Last month, however, New York-based Beverage Marketing Corporation (BMC) announced that U.S. volume sales of bottled water eclipsed CSDs in 2016, making it the No. 1 consumed packaged beverage. This shift followed more than a decade’s worth of single-digit volume declines for soft drinks.