Denver-based urban winery The Infinite Monkey Theorem (TIMT) partnered with Whole Foods Market to roll out its signature, single-serve canned wines nationwide, offering consumers across the country endless opportunities to pick up a four-pack, the company says.
Craft beer has revolutionized the beer category and is moving out of microbreweries and into the main market. According to the Brewers Association, Boulder, Colo., there were over 3,200 brewers in the United States as of November 2014. The trend shows no signs of slowing.
Samuel Adams, a brand of The Boston Beer Co., Boston, announced that for the first time it plans to offer Samuel Adams Boston Lager in a can that is designed to closely match the experience of drinking beer from a glass, the company says. The “Sam Can,” which is the result of two years of ergonomic and sensory research and testing, will hit shelves in early summer 2013, just in time for outdoor drinking occasions.
Anheuser-Busch, the St. Louis-based subsidiary of Anheuser-Busch InBev, announced a $70 million to $80 million investment in its Metal Container Corp. (MCC) facility in Arnold, Mo. The investment will increase production and create at least 20 new jobs at the facility, which produces aluminum cans for Anheuser-Busch and soft drink makers, the company said.
Premier Beverage Group is rebranding its OSO line of energy drinks. Scheduled to launch in the first quarter of this year, the new bottles and cans were designed to stand apart from the mainstream energy drink category with a premium look.
The August 2015 issue of Beverage Industry includes a cover story about Goose Island beer, as well as articles about digital marketing, energy drinks, and CORE Hydration bottled water. Check it out today!