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Articles Tagged with ''Green Mountain Coffee Roasters''
Just in time for Black Friday, Canton, Mass.-based Dunkin’ Donuts is offering special coffee offers and coffee-themed gifts, both in-store and online. The Dunkin' Donuts' holiday coffee celebration includes discounts on packaged coffee and Dunkin' Donuts K-Cup packs, a T-shirt created through the brand's global design challenge, and Dunkin' Donuts Cards with festive holiday designs.
There aren’t many months that I enjoy more than October. There’s a chill in the air that allows me to bring out my favorite sweaters and sweatshirts from the closet, but it’s not too cold to prevent me from enjoying all the seasonal activities. But October is more than fun fall festivities.
This October, Waterbury, Vt.-based Green Mountain Coffee Roasters Inc. (GMCR) will celebrate Fair Trade Month with its “Great Coffee, Good Vibes, Choose Fair Trade” integrated awareness campaign. In partnership with music artist Kelly Clarkson, the campaign aims to educate and encourage consumers to purchase Fair Trade Certified products.
Whether SEEKING a caffeine fix or a social beverage, more Americans are sipping on coffee, according to the National Coffee Association of USA Inc. (NCA), New York.
The premium market for coffee continues to gain ground, according to an August 2012 report from Santa Monica, Calif.-based IBISWorld. “Consumers educated themselves more about coffee beans and traded up in quality over the five years to 2012,” the report stated.
In time for summer, Waterbury, Vt.-based Green Mountain Coffee Roasters (GMCR) added Donut House Sweet & Creamy Regular Iced Coffee K-Cup packs for the Keurig single-cup brewing system. Available in grocery stores nationwide, each Sweet & Creamy K-Cup pack is specially formulated to provide a balanced, creamy iced coffee, the company says.
I recently returned home from my first of seven weddings this year. Although the travel might not be the most exciting part of the upcoming nuptials, hearing the individual couples explain what their new union means to them is always enjoyable. But partnerships aren’t only important in marriage. In actuality, consumer packaged goods companies are constantly forming their own partnerships in order to strengthen their brands and deliver to consumers.
Seattle-based Starbucks Coffee Co. and Waterbury, Vt.-based Green Mountain Coffee Roasters Inc. (GMCR) signed an agreement to expand their partnership for the manufacturing, marketing, distribution and sale of Starbucks- and Tazo-branded single-serve packs for use in GMCR’s Keurig single-serve brewing systems.
Waterbury, Vt.-based Green Mountain Coffee Roasters’ consumer research has shown that, for coffee drinkers, better-quality coffee can result in a better day.