Articles Tagged with ''Red Bull''

2013 State of the Industry: Energy drinks & shots

Energy drinks and shots pick up the pace

According to a June 2012 report on energy drinks and shots in the United States by market research firm Mintel, Chicago, the market grew 124 percent from 2006 to 2011, which suggests a continuing recovery from the recession, it states.


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Red Bull Editions

Red Bull USA will launch three new flavored energy drinks called Red Bull Editions in March 2013.


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Red Bull debuts new flavors, marketing initiatives at NACS

At the National Association of Convenience Stores (NACS) conference in Las Vegas, Red Bull USA, Santa Monica, Calif., announced that it will launch three new flavored energy drinks called Red Bull Editions nationwide in March 2013.


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Beverage social butterflies

 Most beverage-makers would love to be flies on a wall when it comes to a conversation between consumers about their brands.  


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2012 State of the Industry: Energy Drinks

 The non-aseptic energy drink category reported more than $6.9 billion in sales for a 19.4 percent increase for the 52 weeks ending April 15 in U.S. supermarkets, drug, gas, convenience and mass merchandise retailers, excluding Walmart, according to Chicago-based market research firm SymphonyIRI Group.  


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Red Bull Total Zero

Red Bull North America extended its Red Bull energy drink line with a zero-calorie offering.


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Energy drink sales get a jolt

Sales of energy drinks have taken on the energy of its products compared to a year ago. The energy drinks category increased 15.7 percent for $6.9 billion in sales, according to SymphonyIRI Group, Chicago, for the 52 weeks ending May 15 in U.S. supermarkets, drug stores, gas and convenience stores and mass merchandise outlets, excluding Wal-Mart.


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Dinner with Tequila Don Julio

Diageo is taking its Tequila Don Julio brand on the road this summer with a rolling Airstream Speakeasy mobile craft cocktail bar. The team stopped in Chicago on July 29 to share some specialty tequila cocktails paired with food from Chicago restaurants Honey Butter Fried Chicken and The Radler as well as dessert venues Black Dog Gelato and Baker Miller. (Photos by Jennifer Haderspeck)

9/17/14 2:00 pm EDT

The Path to New Product Success: Navigating the latest trends for new beverage development

By attending this webinar, you will learn about the top trends and how they fit into the CPG market, which channels are influencing new products and technology, how Packaging fits into your product development, and ways you can use innovation to increase sales.

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Gert van Manen, president of iTi Tropicals Inc., shares his insights on the U.S. coconut water market. Citing research from Krueger Food Laboratories, he also supplies information highlighting the difference between products that declare their added sugars and those that do not.

Beverage Industry Magazine

BI October 2014 cover

2014 October

The October 2014 Beverage Industry includes a cover story on our 2014 Executive of the Year, Keurig Green Mountain's CEO Brian Kelley, as well as articles about bottled water consumption, whey nutrition, and more. Check it out today!

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Bottled Water Trends

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Cleaning-in-Place: Dairy, Food and Beverage Operations, 3rd Edition

This book addresses the principles of cleaning operations, water supply issues and the science of detergents and disinfectants.

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