As beverage manufacturers get more creative in their product development, more beverages seem to be blurring category lines. One category that has been both aided and challenged by this multi-platform approach is the energy drink category.
According to Mintel, 42 percent of people who drink energy shots take them in the afternoon, and 49 percent of people who consume energy drinks also do so in the afternoon, said Jennifer Zegler, global food and drink analyst at the Chicago-based market research firm, in Beverage Industry’s August 2013 issue.
National poll conducted on behalf of Red Bull shows energy is primary obstacle to productivity
August 26, 2013
A national poll of U.S. workers conducted by Harris Interactive, Rochester, N.Y., on behalf of Santa Monica, Calif.-based Red Bull North America found that lack of energy is a primary obstacle to productivity in the workplace. In fact, 4 percent of American employees report tiring after just one hour of work, and employed adults between the ages of 18 and 54 are three times more likely than those ages 55 and older to start feeling less productive within the first three hours of their workdays, it reports.
Online competition allows consumers to create personalized aircraft with chance to fly
July 23, 2013
Now officially on store shelves, Santa Monica, Calif.-based Red Bull North America Inc.’s limited-edition Red Bull Flugtag four-pack celebrates the first-ever National Red Bull Flugtag, a homemade, human-powered flying machine competition taking flight in Chicago; Dallas/Ft. Worth, Texas; Long Beach, Calif.; Miami; and Washington, D.C., on the same day — Sept. 21.
According to a June 2012 report on energy drinks and shots in the United States by market research firm Mintel, Chicago, the market grew 124 percent from 2006 to 2011, which suggests a continuing recovery from the recession, it states.