Articles Tagged with ''Red Bull''

2014 State of the Industry: Energy drinks

Energy drinks add function and flavor
July 11, 2014

According to Mintel, 42 percent of people who drink energy shots take them in the afternoon, and 49 percent of people who consume energy drinks also do so in the afternoon, said Jennifer Zegler, global food and drink analyst at the Chicago-based market research firm, in Beverage Industry’s August 2013 issue.


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Red Bull Summer Edition

June 30, 2014

Red Bull USA will add a new Edition to its Red Bull Editions energy drinks lineup.


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Red Bull gives fans the wings to fly

September 16, 2013

Red Bull is giving its fans the gift of flight through its new limited-edition Red Bull Flugtag four-pack.


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Workplace productivity declines before holiday weekend, survey finds

National poll conducted on behalf of Red Bull shows energy is primary obstacle to productivity
August 26, 2013

A national poll of U.S. workers conducted by Harris Interactive, Rochester, N.Y., on behalf of Santa Monica, Calif.-based Red Bull North America found that lack of energy is a primary obstacle to productivity in the workplace. In fact, 4 percent of American employees report tiring after just one hour of work, and employed adults between the ages of 18 and 54 are three times more likely than those ages 55 and older to start feeling less productive within the first three hours of their workdays, it reports.


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Red Bull launches Flugtag limited-edition packaging, mobile contest

Online competition allows consumers to create personalized aircraft with chance to fly
July 23, 2013

Now officially on store shelves, Santa Monica, Calif.-based Red Bull North America Inc.’s limited-edition Red Bull Flugtag four-pack celebrates the first-ever National Red Bull Flugtag, a homemade, human-powered flying machine competition taking flight in Chicago; Dallas/Ft. Worth, Texas; Long Beach, Calif.; Miami; and Washington, D.C., on the same day —  Sept. 21.


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Beverage brands in the social media space

Facebook, YouTube, Twitter offer marketing opportunities
July 15, 2013

As social media continues its prominence across the globe, companies are investing more effort in connecting with fans through this resource.


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Red Bull’s covert Camo Cans

July 15, 2013

Red Bull USA released cans featuring camouflage graphics for its same-named energy drink varieties for sale in military channels and retailers immediately surrounding U.S. military bases.


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2013 State of the Industry: Energy drinks & shots

Energy drinks and shots pick up the pace
July 10, 2013

According to a June 2012 report on energy drinks and shots in the United States by market research firm Mintel, Chicago, the market grew 124 percent from 2006 to 2011, which suggests a continuing recovery from the recession, it states.


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Red Bull Editions

October 25, 2012

Red Bull USA will launch three new flavored energy drinks called Red Bull Editions in March 2013.


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Red Bull debuts new flavors, marketing initiatives at NACS

October 9, 2012

At the National Association of Convenience Stores (NACS) conference in Las Vegas, Red Bull USA, Santa Monica, Calif., announced that it will launch three new flavored energy drinks called Red Bull Editions nationwide in March 2013.


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Wine Riot - Chicago

Second Glass hosted Wine Riot in Chicago on May 2 and 3. Wine Riot offered attendees an all-access pass to hundreds of new wines as well as multiple educational sessions about different wine styles and varietals. (Photos by Jennifer Haderspeck)

6/25/14 2:00 pm EDT

Crafting growth: A look into the bourgeoning craft beer market

Learn how the beer segment is performing and where it is heading, what to consider before expanding your markets and innovations that are captivating consumer audiences.

Podcasts

Maintaining beverage dispensing equipment

Iuliana Nita, Saint-Gobain Performance Plastics global marketing manager of food and beverage, offers her insights about ensuring sanitary performance of beverage dispensing equipment in foodservice applications. She also will offer some tips about choosing the right kind of tubing to handle acidic beverages.

Beverage Industry Magazine

BI July 2014 cover

2014 July

The July 2014 Beverage Industry includes a cover story on the 2014 State of the Industry, as well as articles about PepsiCo Americas Beverages, Rooibee Red Tea kids line, and more. Check it out today!

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Best Beverage Categories

Which beverage category will perform the best in the second half of 2014?
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Cleaning-in-Place: Dairy, Food and Beverage Operations, 3rd Edition

This book addresses the principles of cleaning operations, water supply issues and the science of detergents and disinfectants.

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