Enhanced-water brand celebrates 21st birthday with #SOBENotSorry campaign
August 8, 2016
Sobe, a brand of Purchase, N.Y.-based PepsiCo Inc., is turning 21 this year and launched the #SOBENotSorry campaign as part of its celebration. The brand also released two new flavors: Midnight Mojito (Blackberry Mojito) and En Fuego (Spicy Limeade).
The January 2017 issue of Beverage Industry includes our 2017 Bottler of the Year cover story as well as articles about new product development, packaging, health and wellness products and more. Check it out today!