It’s no secret that the beverage industry has evolved during the past decade or so. With new demands from consumers, beverage-makers
have developed new products that provide function, low or no calories and flavor.
Innova Market Insights offers 10 trends dominating the market
November 17, 2015
The clean-eating trend has inspired a back-to-basics approach in product development and is an overarching theme in The Netherlands-based Innova Market Insights' Top Ten Trends list for 2016. New global products tracked with an "organic" claim have risen from 6.3 percent in the first half of 2013 to 9.5 percent in the first half of 2015, the market research firm says. A surge in "free from" launches and "flexitarian" options also has been reported. A live webinar at 10 a.m. EDT on Nov. 24 will provide an overview of all the key trends, it adds.
Innova Market Insights, the Netherlands, used its ongoing analysis of key global developments in food and drink launch activity worldwide to identify the Top 10 trends most likely to impact the food and beverage industry in 2015 and beyond.
In science class, we learned about the three states of matter: liquid, solid and gas. We know that when water freezes, it becomes ice, and when it’s heated, it becomes vapor. We’re used to seeing water in all three states.
Trust, traceability could be keys to boosting consumer confidence
November 12, 2013
Innova Market Insights, the Netherlands, released its Top 10 list analyzing the latest trends impacting the food and beverage industries. Some of the top trends include moves to reduce the amount of food waste as consumers simultaneously adapt their habits in times of continuing austerity. These trends come as the industry focuses on regaining consumer trust, following a year of negative headlines, the market research firm says.
Who could have predicted that leggings would once again be fashionable? Or that Beanie Babies would make a comeback? Trends can be difficult to predict. But after years of closely studying the beverage industry, experts offer their findings on the newest beverage-related trends.