Read about new promotions in the beverage industry.

Global juice drink brand Tampico Beverages, Chicago, launched its Unique Like You digital and social media campaign to support the product’s new 20-ounce single-serve packaging option. The campaign targets 16- to 28-year-old consumers and incorporates an interactive photo contest, comedic videos, online advertising and social media marketing with support from radio, sports and community events, store visits and guerilla marketing.

With a lineup of six SKUs that are sweetened with a tablespoon of honey in each bottle, Brooklyn, N.Y.-based Honeydrop Beverages has a synergistic tie to the creatures that provide its natural sweetener.

Honest Tea, a wholly owned subsidiary of The Coca-Cola Co., launched Honest Splash juice drinks.

Dr Pepper Snapple Group launched Hawaiian Punch Aloha Morning juice drinks in Orange Citrus, Mixed Berry Citrus and Strawberry Citrus varieties.