Articles Tagged with ''kids drinks''

In Zone Brands rebrands as good2grow

New branding positions juice company to grow into other beverage categories

Growing up from its former TummyTickler and BellyWashers kids juice brands, In Zone Brands Inc., Atlanta, combined the sibling brands into one and rebranded them under the universal brand name good2grow. The result is a better-for-you juice brand that incorporates lessons learned from the company’s more than 12 years of experience in the market.


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Apple & Eve acquires The Switch sparkling juice brand

Acquisition supports juice company’s expansion into school nutrition channel

Port Washington, N.Y.-based Apple & Eve LLC acquired The Switch Beverage Co., a Darien, Conn.-based marketer of 100 percent sparkling juices. The acquisition supports Apple & Eve’s plans for growth and expansion in the school nutrition channel, the company says. Terms of the acquisition were not disclosed.


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Vbee! functional waters

New York Spring Water launched a line of zero-calorie, functional waters called Vbee!.


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Wat-aah’s mission to make health, bottled water cool

 

A child informing a parent whether or not something is cool might not be an occurrence so rare that it inspires a business plan, but when Rose Cameron’s two sons told her they did not want to drink water because it was boring, the former marketing executive set out on a mission. 


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Packaging opportunities

Packaging can be an important, yet difficult decision for beverage-makers. In this month’s category focus article about kids drinks, Sarah Theodore, global drinks analyst for Mintel Food & Drink, Chicago, notes that the kids market has been a little bit slow to embrace packaging innovation, but is starting to pick up steam. However, resealable pouch packages, the benefits of which include on-the-go convenience, have begun to catch on in the category, she says.
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Vegetable juices work behind the scenes

Children can get crafty when it comes to eating vegetables. They can push them around their plates to try to make it look like they’ve eaten more than they have; or they might hide them in their napkins or underneath other food. The last resort for most kids is actually eating the vegetables. However, manufacturers and parents alike are hoping that incentives and constant exposure to vegetables might help these picky eaters adapt.
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Children's drinks address growing concerns

Children’s drinks leverage natural, reduced sugar claims
When it comes to children’s nutrition, parents are faced with the challenge of finding products that meet their nutritional preferences, but also appeal to their children. But the challenge extends beyond parents and begins with the manufacturers. Beverage-makers are tasked with developing products to help bridge the gap between nutritional demands and pleasing taste profiles.
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Schools continue healthy focus

Beverages, packaging address school guidelines
Earlier this year, the U.S. Department of Agriculture (USDA) released its updated Dietary Guidelines for Americans. Some guidelines in reference to beverages include reducing intake of sugar-sweetened beverages, monitoring intake of 100 percent juice for children and adolescents, and consuming soy-fortified beverages.
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Packaging News - July 2011

Read about new releases from Trop50, Keystone Light, Bot and others.
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Adult design

Princeton, N.J.-based Bot Beverages LLC re-launched its enhanced water with new packaging designed to appeal to an adult audience. Formerly positioned as children’s beverages targeted to appeal to moms, Bot’s previous packaging had a white background that used a different color and character to represent each of the low-calorie flavored water varieties. The company has repackaged its existing Key Lime, Valencia Orange, Blue Plum, Mixed Berry, Meyer Lemon and Concord Grape varieties in 16.9-ounce packages featuring primary color blocking with a white dot pattern that is intended to appear modern, friendly and light, according to advertising and design agency TDA_Boulder, which completed the redesign. 


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Dinner with Tequila Don Julio

Diageo is taking its Tequila Don Julio brand on the road this summer with a rolling Airstream Speakeasy mobile craft cocktail bar. The team stopped in Chicago on July 29 to share some specialty tequila cocktails paired with food from Chicago restaurants Honey Butter Fried Chicken and The Radler as well as dessert venues Black Dog Gelato and Baker Miller. (Photos by Jennifer Haderspeck)

2/18/15 2:00 pm EST

A Healthy Future: Analyzing the latest health and wellness trends in the beverage market

The beverage marketplace continues to evolve to meet new trends and regulations. Our expert speakers will share with you their insight on what health and wellness topics will be paramount for the future success in the beverage industry.

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Gert van Manen, president of iTi Tropicals Inc., shares his insights on the U.S. coconut water market. Citing research from Krueger Food Laboratories, he also supplies information highlighting the difference between products that declare their added sugars and those that do not.

Beverage Industry Magazine

BI January 2015 cover

2015 January

The January 2015 Beverage Industry includes a cover story on our bottler of the year, Pepsi-Cola Bottling Co. of Luverne, as well as articles about juice drinks, the 2015 New Product Development Outlook, and more. Check it out today!

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Cleaning-in-Place: Dairy, Food and Beverage Operations, 3rd Edition

This book addresses the principles of cleaning operations, water supply issues and the science of detergents and disinfectants.

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