New flavored malt beverage inspired by aguas frescas
September 9, 2016
Chicago-based MillerCoors, a joint venture between London-based SAB Miller plc and Denver-based Molson Coors Brewing Co., announced it is releasing Zumbida,a beverage inspiredby traditional Mexican aguas frescas with akick, the company says. Zumbida carries a fruit flavor that is characteristic of aguas frescas and can be enjoyed by both fans of the Mexican beverage anddrinkers who want to explore other flavors and styles, it adds.
Flavored malt beverage manufacturer evolves to meet consumer demand for fun, flavor
April 2, 2014
Mike’s Hard Lemonade Co., Chicago, is celebrating its 15th anniversary by leveraging the equity it has built in its flagship flavored malt beverage brand and releasing two new flavors, a reformulated offering, a new category entrant and new packaging.
As one of the top-selling flavored malt beverages (FMBs), Mike’s Hard Lemonade has found a niche with consumers. Yet, Seattle-based Mike’s Hard Lemonade Co. is not resting on its flagship brand and recently created new products to extend to new usage occasions, demographics and category niches.
In preparation for summer, Anheuser-Busch, a wholly owned subsidiary of Anheuser-Busch InBev, expanded its Michelob Ultra beer brand with the limited-edition launch of Ultra 19th Hole Light Tea & Lemonade.