Students recycled more than 4.5 million aluminum beverage cans from America Recycles Day, which was Nov. 15, 2011, through Earth Day on April 22 in the second annual Great American Can Roundup, a national recycling competition sponsored by the U.S. can industry.
Since 1997, communities across the country have marked America Recycles Day on Nov. 15. The American Beverage Association, Washington, D.C., used the occasion to reinforce that the beverage industry is committed to further minimizing its environmental footprint by reducing, reusing and recycling. The Aluminum Association, Arlington, Va., also noted its support of the day and reminded consumers to recycle all the aluminum they use in their everyday lives.
Roswell, Ga.-based Gila Brew Co., re-launched its CJ Crunk Juce line of flavored malt beverages in new packaging and flavors. The new design targets CJ’s audience of 21- to 29-year-old males and females, the company says. Packaged in 23.5-ounce cans, CJ Crunk Juce features colored bands representing the flavor profiles between the gray gothic text on a distressed black background. The design is intended to help the brand stand out from other flavored malt beverages, the company says. CJ Crunk Juce is available in Fruit Punch, Grape and Watermelon varieties and contains 6 to 12 percent alcohol by volume depending on the market, the company says.
Marley Beverage Co., operating in partnership with Southfield, Mich.-based Viva Beverages, offers its line of Marley’s Mellow Mood lightly carbonated relaxation drinks in 12-ounce Rexam Sleek cans. The skinny cans are designed to help the brand stand out on shelves and offer environmental and sustainability benefits thanks to the recyclability of aluminum, the company says. Also available in ready-to-drink tea varieties, Marley’s Mellow Mood drinks are available in more than 60 markets in the United States and more than 12 countries. Featuring the image of musician Bob Marley, the relaxation beverages donate a portion of its proceeds to 1Love.org, a Marley family non-profit initiative that continues the musician’s legacy, the company says.