American Beverage Corp. and The Biondo Group collaborated to redesign the packaging for Little Hug Fruit Barrels. The brand identity and package design firm stated that the Little Hug packaging incorporates water and fruit imagery to articulate strong flavor, refreshment and energy cues. The new brand mark incorporates the barrel-shaped bottle as a discrete icon and the name Fruit Barrels, according to The Biondo Group.
Purchase, N.Y.-based PepsiCo’s Trop50 line of reduced-calorie juices re-launched in new clear, curvy bottles featuring pressure-sensitive labels from Mason, Ohio-based Spear USA. The new curves of the bottle are accented by a curvaceous new label from Spear USA that follows the contour of the bottle. The label features bold colors to complement the natural tones of the fruit juice, Spear USA says. The repackaged juice is available in 59-ounce bottles as well as single-serve 12-ounce bottles.