With its glow-in-dark and LED race car, THE AS Seen on TV brand Magic Tracks, as its ad slogan states, has the ability to “bend it, flex it, curve it to the max” to create a custom speedway for any home.
When parents are teaching their children how to handle breakable objects, they often remind them to use extra care and handle it gently with two hands. The case packers segment of a beverage line also is learning to handle newer, more breakable packages with care in order to ensure that lightweight and flexible packages are gently packed and shipped to stores in one piece.
Some consumer packaged goods products take a cue from their competitors and play it safe at retail by blending in. But in the increasingly competitive beverage space, many brands are daring to be different.
The product name has been trademarked; the formulation has been perfected and patented; the packaging is unique and shelfworthy; yet, this product might never make it to retail because the owner forgot about one vital step: inspection.
Equipment updates address different packaging sizes and styles
March 14, 2014
As a proliferation of new brands and flavors continues to hit the market, the beverage industry also has experienced an influx of new package styles and designs to help those products stand out on the shelf.
As Disney’s “Toy Story 3” movie portrays, children’s interests in toys change as they grow up. Similarly, as the beverage can industry matures, its interest in packaging sizes changes. These changes have a domino effect on the equipment that fills and seams these cans.
On the production line, beverage packages face multiple obstacles, such as chipped or broken glass, deformed plastic, mis-seamed cans, over- or under-filling, incorrect labeling, leaking, contamination, and misapplied caps and closures, to name a few defects.