Entertainment icon to develop gin and juice cocktails
August 31, 2016
Tanqueray Gin, a brand of Norwalk, Conn.-based Diageo North America, announced the launch of a new strategic partnership with entertainment icon Snoop Dogg. The partnership brings to life the brand's focus on a gin and juice cocktail strategy celebrating the success of Snoop Dogg's 1993 classic hit “Gin & Juice.”
As a child, I spent many happy afternoons and evenings watching the Chicago White Sox play at “old” Comiskey Park at 35th and Shields. Typically, our family of six sat in the left-field bleachers, and I vividly remember cheering on Harold Baines, Ron Kittle and the other “good guys in black” while drinking a cold soda and munching on peanuts and hot dogs
Novelist and playwright Oscar Wilde once said, “Everything in moderation, including moderation.” After challenging times as a result of the economic downturn, the on-premise channel has made gains through moderate year-by-year growth.
SKU proliferation has left its mark on the consumer packaged goods (CPG) market. But innovative new products aren’t just for the retail shelves. Foodservice operations also are developing new beverages to entice consumers.
Jim Beam, a brand of Deerfield, Ill.-based Beam Suntory Inc., announced a new partnership with Snapchat, making it the first whiskey brand to leverage the app for marketing efforts, the company says. Currently active, branded Jim Beam video content, targeted exclusively at consumers of legal drinking age, will appear throughout various Snapchat Live Stories. The partnership and branded content will run in the United Sates through the end of October coinciding with existing marketing efforts supporting new Jim Beam Apple, the newest flavored whiskey from the company.
Mintel research shows 60 percent of fans consume food, beverages while watching sports on TV
September 10, 2015
The majority of sports fans agree that eating and drinking is a big part of watching sports (60 percent), according to Chicago-based Mintel. Nearly all sports fans consume beverages while watching sports at home with at least half reaching for water, soda or beer.
New York-based Thirstie, an on-demand wine, beer and spirits delivery service, announced a partnership with Veev Spirits LLC,Los Angeles, to bring A Better Way to Drink to consumers. This partnership will be the first of many in Thirstie’s Brand Partnership Program as an initiative to continuously evolve the way consumers discover new spirit brands, it says.