Articles Tagged with ''rum''

Malibu's spirits for every occasion

Malibu aims for year-round consumption
Package design, marketing and price point for Malibu rum were all designed with a relaxed, casual summertime occasion in mind. However, a plethora of occasions and consumer types opened the Purchase, N.Y.-based Pernod Ricard brand’s eyes to new opportunities. By diversifying its portfolio, Malibu aims to appeal to more consumers more often throughout the year.
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Malibu Red

In March, Pernod Ricard USA will add a new type of spirit to its Malibu portfolio.


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Malibu and Ne-Yo partner to launch new beverage

Malibu and R&B singer, songwriter and actor Ne-Yo have formed a long-term partnership to unveil Malibu Red, which will launch in March 2012.


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Bacardi Oakheart spiced rum a tribute to modern day adventurers

On the verge of its 150th anniversary, Bacardi Rums, parent company of Bacardi U.S.A. Inc., Coral Gables, Fla., announced the launch of Bacardi Oakheart.


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Mount Gay Rum Eclipse Black

Rémy Cointreau USA’s Mount Gay Rum brand has expanded with the introduction of Mount Gay Rum Eclipse Black, a 100-proof rum aimed at adults seeking intense flavor, bold expression and high quality, the company says. 


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Kahlúa Cinnamon Spice

Available this October, Pernod Ricard USA adds Kahlúa Cinnamon Spice to its line of premium coffee liqueurs.


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Bacardi Arctic Grape rum

Bacardi U.S.A. Inc.’s newest rum, Bacardi Arctic Grape, combines the flavors of white grape and lingonberry, an arctic berry that grows in the subarctic climates of North America and Asia. 


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Cruzan Strawberry rum

Cruzan Rum, a brand of Beam Global Spirits & Wine Inc., added the 11th flavor to its line of rums: Strawberry. Cruzan Strawberry is made with all-natural flavors and cane sugar, plus a light taste of ginger, the company says.


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Dinner with Tequila Don Julio

Diageo is taking its Tequila Don Julio brand on the road this summer with a rolling Airstream Speakeasy mobile craft cocktail bar. The team stopped in Chicago on July 29 to share some specialty tequila cocktails paired with food from Chicago restaurants Honey Butter Fried Chicken and The Radler as well as dessert venues Black Dog Gelato and Baker Miller. (Photos by Jennifer Haderspeck)

9/17/14 2:00 pm EDT

The Path to New Product Success: Navigating the latest trends for new beverage development

By attending this webinar, you will learn about the top trends and how they fit into the CPG market, which channels are influencing new products and technology, how Packaging fits into your product development, and ways you can use innovation to increase sales.

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Gert van Manen, president of iTi Tropicals Inc., shares his insights on the U.S. coconut water market. Citing research from Krueger Food Laboratories, he also supplies information highlighting the difference between products that declare their added sugars and those that do not.

Beverage Industry Magazine

BI October 2014 cover

2014 October

The October 2014 Beverage Industry includes a cover story on our 2014 Executive of the Year, Keurig Green Mountain's CEO Brian Kelley, as well as articles about bottled water consumption, whey nutrition, and more. Check it out today!

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Cleaning-in-Place: Dairy, Food and Beverage Operations, 3rd Edition

This book addresses the principles of cleaning operations, water supply issues and the science of detergents and disinfectants.

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