Cruzan Rum, a brand of Beam Global Spirits & Wine Inc., added the 11th flavor to its line of rums: Strawberry. Cruzan Strawberry is made with all-natural flavors and cane sugar, plus a light taste of ginger, the company says.

Bacardi U.S.A. Inc.’s newest rum, Bacardi Arctic Grape, combines the flavors of white grape and lingonberry, an arctic berry that grows in the subarctic climates of North America and Asia. 

Available this October, Pernod Ricard USA adds Kahlúa Cinnamon Spice to its line of premium coffee liqueurs.

Rémy Cointreau USA’s Mount Gay Rum brand has expanded with the introduction of Mount Gay Rum Eclipse Black, a 100-proof rum aimed at adults seeking intense flavor, bold expression and high quality, the company says. 

On the verge of its 150th anniversary, Bacardi Rums, parent company of Bacardi U.S.A. Inc., Coral Gables, Fla., announced the launch of Bacardi Oakheart.

Malibu and R&B singer, songwriter and actor Ne-Yo have formed a long-term partnership to unveil Malibu Red, which will launch in March 2012.

In March, Pernod Ricard USA will add a new type of spirit to its Malibu portfolio.

Pernod Ricard USA introduced Malibu Sunshine to its portfolio of tropical-flavored rums.

 Underdog Wine & Spirits took its first step into the rum category with the introduction of Flipflop Silver and Spiced rums.