There’s an idiom that states to “feed a cold, starve a fever.” To stay healthy and prevent illnesses like the common cold, consumers increasingly are turning to foods and beverages that are high in natural, immunity-boosting ingredients like antioxidants.
Although the U.S. Dietary Guidelines encourage Americans to eat more fruit, more than half are traditional options, such as bananas, apples, strawberries and oranges. Yet, as the beverage landscape has gotten more complex and exotic fruits have become more mainstream, consumers are experimenting with exotic fruits, including guaraná, lychee, dragon fruit, tamarind, pomegranate and mango for their exotic appeal, natural sweetness and enhanced, functional capabilities, according to ingredient suppliers.
Similar to the drops, twists and turns of popular amusement park rides, product fads can leave beverage-makers gasping for breath — and redirecting budgets. Take for example, pomegranate, formerly the most super of the superfruits, which has plausibly suffered the most due to consumers’ frequently fickle preferences.
The January 2017 issue of Beverage Industry includes our 2017 Bottler of the Year cover story as well as articles about new product development, packaging, health and wellness products and more. Check it out today!