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Campbell Soup Co. is expanding its line of V8 V-Fusion juices with new V8 V-Fusion Smoothies made with 100 percent fruit and vegetable juices.
Campbell Soup Co., Camden, N.J., launched V8 V-Fusion juice drink boxes to help children consume more vegetables. One of the 20 new beverages launched by the company in the last two years, the V-Fusion juice boxes join the V8 portfolio of beverages and offer a convenient, on-the-go way to consume vegetables, the company says.
Camden, N.J.-based The Campbell Soup Co. reported a sales increase of 10 percent, with an organic sales increase of 1 percent, reaching $2.3 billion in the second quarter of the 2013 fiscal year. In addition, the company reported a 5 percent increase in adjusted earnings before interest and taxes (EBIT) including its acquisition of Bolthouse Farms.
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