Health concerns are a major issue for many people. The United States’ first lady Michelle Obama has headed up the Let’s Move program to educate consumers about “America’s Move to Raise a Healthier Generation of Kids.” Her efforts also have led to trying to get more adults and children involved in healthier food and beverage choices.
In recent years, consumer concerns about sugar intake have created a macrotrend of healthier beverages. As a result, the beverage industry has seen natural sweeteners like stevia evolve and become more widely used.
The International Society of Beverage Technologists (ISBT) convened in San Antonio, April 28-30 for BevTech 2014. Each day of the 61st annual meeting of the ISBT featured a keynote speaker, educational presentations from industry experts, and targeted presentations from three of the ISBT’s nine technical committees.
Whether for new product launches or reformulations, natural zero-calorie sweeteners like stevia and erythritol are gaining ground in the beverage market, says Melanie Goulson, sweetness applications leader for Cargill, Minneapolis.
Sweetener360 reveals consumer attitudes and behaviors across food and beverage categories
February 4, 2014
When it comes to food and beverages, nothing tops taste, according to a study released by the Corn Refiners Association (CRA), Washington, D.C. Completed in part by market research firms Nielsen, New York, and Mintel, Chicago, Sweetener360 examines the thoughts and actions of six distinct consumer lifestyle segments, the association says.