As health-and-wellness trends proliferate in the marketplace, consumers demand products offering functional benefits as well as great flavor. Used for thousands of years, tea has been a popular go-to for many health-conscious consumers whether in bagged, ready-to-drink (RTD) or through non-traditional categories like sports drinks and spirits.
SKU proliferation has left its mark on the consumer packaged goods (CPG) market. But innovative new products aren’t just for the retail shelves. Foodservice operations also are developing new beverages to entice consumers.
Consumers know the importance of health and wellness. According to a survey conducted by New York-based Nielsen, consumers not only recognize the need to institute a healthy lifestyle, they also are willing to pay for it.
As a new mom, I have learned to embrace the phrase multi-tasking. I did not think that I would have perfected the morning ritual of singing “Pop Goes the Weasel,” applying makeup and rocking a baby at the same time, but I have. Although beverage-makers don’t need to include nursery rhymes in their product formulations, they are doing their own type of multi-tasking.
Matcha Love Culinary Matcha named "Best New Product - Tea As An Ingredient" at World Tea Expo 2015
May 26, 2015
Ito En North America Inc., Brooklyn, N.Y., the premier leading green tea company announced the award of their new Matcha Love Culinary Matcha as "Best New Product-Tea as an Ingredient" at the World Tea Expo 2015, the leading tradeshow and conference focused 100-percent on premium tea and related products held in Long Beach, California, May 6-8.