Matchaah Inc., a wholly owned subsidiary of Minneapolis-based Matchaah Holdings, announced that it has become a publicly traded company and is being traded on the over-the-counter financial market with the ticker symbol “MCHA.”
The rich history of tea dates back to when it first was used as a medicinal drink in East Asia. As globalization progressed, tea drinking has become an international phenomenon, spreading across multiple cultures throughout thousands of years. Yet, as consumers’ tea tastes have evolved, Brooklyn, N.Y.- based ITO EN (North America) Inc., a division of Tokyo-based ITO EN Ltd., continues to build on its strong innovation heritage by introducing healthy, organic and non-GMO tea varietals while maintaining a strong focus on new product development, sustainability and authenticity.
As physicist Albert Einstein once said: “Life is like riding a bicycle. To keep your balance, you must keep moving.” As today’s American consumers look to keep moving, they are turning to various forms of energy-inducing foods and beverages. However, in the spirit of Einstein’s quote, consumers also are in search of more balanced energy resources.
Once a beverage intended for at-home brewing, tea has seen opportunities open up through ready-to-drink (RTD) applications. As consumers continue to lead on-the-go lifestyles, requests for these products have climbed.
Brand extends into 10 hot and iced, long-leaf options
October 18, 2016
Englewood Cliffs, N.J.-based Unilever announced that its Pure Leaf brand is expanding beyond the ready-to-drink shelves with the launch of bagged and loose-leaf teas. Available nationwide in 10 hot and iced varieties, Pure Leaf’s new range of new long-leaf teas share the brand’s passion for realness by giving consumers the most genuine tea experience, the company says.