Launched in 1989, TV commercials featuring the Energizer Bunny, the sunglass-wearing pink toy rabbit, have entered the vernacular as a representation for anything that endlessly continues. As more consumers strive to “get up and go,” energy drinks also have entered the mainstream, according to ingredient suppliers.
At an annual wellness appointment, most doctors will preach about living a healthy lifestyle to help prevent the development of illnesses. As more consumers embrace this proactive approach, beverage-makers are seeking ingredients that can support this health-and-wellness trend.
As health-and-wellness trends proliferate in the marketplace, consumers demand products offering functional benefits as well as great flavor. Used for thousands of years, tea has been a popular go-to for many health-conscious consumers whether in bagged, ready-to-drink (RTD) or through non-traditional categories like sports drinks and spirits.
SKU proliferation has left its mark on the consumer packaged goods (CPG) market. But innovative new products aren’t just for the retail shelves. Foodservice operations also are developing new beverages to entice consumers.
Consumers know the importance of health and wellness. According to a survey conducted by New York-based Nielsen, consumers not only recognize the need to institute a healthy lifestyle, they also are willing to pay for it.