Articles Tagged with ''MillerCoors''

Miller High Life launches ‘I Am Rich’ campaign

Marketing program salutes military vets, Harley-Davidson
April 14, 2014

Chicago-based MillerCoors’ Miller High Life brand is returning to the national stage with the debut of TV and print advertising, increased digital and social media engagement, and limited-edition packaging to help consumers of legal drinking age (LDA) discover their own “Pursuit of the High Life.” The brand’s new “I Am Rich” campaign represents the values that matter to today’s millennial beer drinker, the brand says. Through the campaign, Miller High Life will showcase that richness is about how you live your life, not how much money you accumulate.


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Beer brands support hoop dreams during March Madness

MillerCoors to donate $75,000 to revamp community basketball courts
March 14, 2014

As college basketball fans gear up for March Madness, beverage brands are using their marketing power to bring other hoop dreams to life.


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Bud Light 'Ritas,' Redd's line extensions support FMB growth

Consumers drawn to sweeter flavor profiles
March 10, 2014

Appealing mostly to female consumers and younger consumers of legal drinking age (LDA), the flavored malt beverages (FMBs) — also known as progressive adult beverages (PABs) — segment of the beer market brings in a slightly different demographic than the typical beer drinker, says Jeff Nowicki, chief strategy officer at Bump Williams Consulting Co., Stratford, Conn.


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Domestic beer case sales decline

Super-premium beer segment shows potential
March 10, 2014

The beer category, which includes domestic beer, imported beer, craft beer, hard cider and flavored malt beverages, has mostly remained flat or suffered minimal declines in off-premise accounts in recent years, according to market research firms.


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Miller Fortune

February 12, 2014

MillerCoors LLC, a joint venture of SABMiller and Molson Coors, launched Miller Fortune lager to help the beer category regain share of the market that has been lost to spirits, wine and their drinking occasions, says Karina Diehl, communications manager for the Miller family of brands and multicultural brands.


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MillerCoors introduces Miller Fortune to battle spirits, wine

Lager will hit the market in mid-February, company says
January 30, 2014

MillerCoors, Chicago, will launch Miller Fortune lager in mid-February to help the beer category regain share of the market that has been lost to spirits, wine and their drinking occasions, says Karina Diehl, communications manager for the Miller family of brands and multicultural brands.


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Redd’s Strawberry Ale

September 16, 2013

Redd’s Brewing Co., part of MillerCoors LLC, extended its Redd’s brand to include Redd’s Strawberry Ale.


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Coors Light enhances refreshment

August 16, 2013

As part of its summer mission to spread refreshment across the country, MillerCoors’ Coors Light brand launched “The World’s Most Refreshing Can” this season.


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MillerCoors reports decrease in Q2 revenue

Declines due to weak sales in premium-light and economy segments
August 6, 2013

Parent companies SABMiller plc and Molson Coors Brewing Co. reported a 2.9 percent decline for Chicago-based MillerCoors to nearly $2.2 billion in total net sales during the second quarter.


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Supplier's News: June 2013

June 25, 2013

Alexandria, Va.-based The Glass Packaging Institute (GPI), the trade association representing the North American glass container industry, recently launched its revamped website, gpi.org. The updated website includes detailed information about the health and environmental benefits of glass containers, images of the latest product designs, and detailed specifications for glass manufacturers.


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International Pineapple Day at Bahama Breeze

In celebration of International Pineapple Day on April 2, Bahama Breeze locations across the country invited the media and consumers to celebrate with cocktails that feature the tropical flavor of the pineapple. (Photos by Liz Parker and Jennifer Haderspeck)

10/10/13 2:00 pm EDT

Ditch the weighting agents: A cost effective solution for delivering flavors and actives

Available On Demand Learn how to reduce costs and energy use by enabling high oil load emulsions, eliminating the need for weighting agents like brominated vegetable oil (BVO).

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Cleaning-in-Place: Dairy, Food and Beverage Operations, 3rd Edition

This book addresses the principles of cleaning operations, water supply issues and the science of detergents and disinfectants.

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