In a way, The Coca-Cola Co., Atlanta, approached the occasion of its 125th anniversary with a celebration of change. The company has gone through a multitude of overhauls in its century and a quarter history that represent the evolution of its business and the industry, such as the following: Until 1955, The Coca-Cola Co. offered one product in one package. Today, the company owns a stable of 3,500 products globally.
The May 2015 issue of Beverage Industry includes a cover story about custom messaging for baby boomers, as well as articles about NVE Pharmaceuticals, sports and protein drinks and more. Check it out today!