Seattle-based Jones Soda Co. and the Fiat brand have kicked off their fourth annual Jonesin’ for a Fiat contest. The two companies will give a new 2017 Fiat 500X Crossover as part of a social campaign to celebrate the unique connection they share with their fans, the companies say.
Full Court Refresh to invest $100,000 to refurbish basketball courts in four cities
March 29, 2016
For the third consecutive year, Coors Light, a brand of Chicago-based MillerCoors, a joint venture between SABMiller plc and Miller Coors Brewing Co., and retired basketball player Kenny "The Jet" Smith, have teamed up to invest in communities across the country by refurbishing basketball courts, the company says.
There was once a time when marketing was trusted by consumers. However, in the digital age, when information is just a few clicks away, it’s become even more important for brands to be as transparent and honest as possible.
Brisk, an iced tea brand of Purchase, N.Y.-based PepsiCo, and Mishka, a Brooklyn-based lifestyle brand, announced a limited-edition collection of apparel that will be available on MishkaNYC.com/Brisk starting today. The collaboration is part of Brisk's "kinda out there" campaign which highlights quirky artist-created characters that appear on each can of Brisk. These characters were the inspiration for the Brisk X Mishka designs, which fuse the original Brisk can art with the Japanese anime-type stylings of renowned street artist L'Amour Supreme, the company says.
Nick Cannon partners with Snapple, New Yorkers to ask the country to share
May 14, 2015
Born in Brooklyn, N.Y., Snapple, a brand of Dr. Pepper Snapple Group, Plano, Texas, has won a special place in the hearts of New Yorkers, and this year the brand rallied its hometown fans to share their love with the rest of the country. Now, Nick Cannon – rapper, actor, host of America’s Got Talent, and Snapple-lover – is joining the brand asking people coast-to-coast to share why they love Snapple online with the hashtag #LOVESNAPPLE, the company says.
PepsiCo. partners with Usher for Usher's Pepsi Challenge
May 12, 2015
PepsiCo., Purchase N.Y., announced a first-of-its-kind, short film that the company is creating and producing. The film will include footage from UrtheCast, the world's first full-color Ultra High-Definition video system located aboard the International Space Station, feature Pepsi consumers from around the world and leverage the creative and artistic direction of eight-time Grammy award winning entertainer Usher, the company says. As part of this year's Pepsi Challenge campaign, the interstellar short film combines video, music, technology and storytelling, with Pepsi consumers across the globe playing a role in the experience.
Vodka brand expands campaign in expectation of U.S. Supreme Court’s Freedom to Marry decision
April 28, 2015
Skyy Vodka, a brand of San Francisco-based Campari America, is renewing its Toast To Marriage campaign in partnership with Freedom to Marry, a New York-based national organization dedicated to winning marriage nationwide. In the final months leading up to the U.S. Supreme Court’s ruling on the freedom to marry, Skyy Vodka is using its resources and voice to make a positive impact on causes important to its employees and consumers, the brand says.
Coca-Cola brand includes video, social media components
April 27, 2015
Minute Maid, a brand of Atlanta-based The Coca-Cola Co., is using its new marketing campaign to remind parents of all the wonderful things — big and small — that they do to make a positive difference in their children’s lives.
The January 2017 issue of Beverage Industry includes our 2017 Bottler of the Year cover story as well as articles about new product development, packaging, health and wellness products and more. Check it out today!