As Americans look for better-for-you alternatives to carbonated soft drinks (CSDs), the U.S. bottled water category is reaching unprecedented heights, according to new research from Chicago-based Mintel, which reveals that sales of bottled water increased 6.4 percent to top $15 billion in 2015. The market research firm expects sales to continue ascending at a rapid pace through 2020, with projected sales growth of 34.7 percent for the category, including 75.1 percent growth for the sparkling/mineral water/seltzer segment, it says.
Pop-up grove a part of The Life Deliziosa campaign
August 25, 2015
Sanpellegrino Sparkling Fruit Beverages, a brand of Stamford, Conn.-based Nestle Waters North America, will bring its The Life Deliziosa campaign to life by through a pop-up citrus grove in the heart of New York City. The event will transport guests to the sunny Italian coast as they walk through groves of citrus trees while sipping on Sanpellegrino Sparkling Fruit Beverages, the company says.