Pop-up grove a part of The Life Deliziosa campaign
August 25, 2015
Sanpellegrino Sparkling Fruit Beverages, a brand of Stamford, Conn.-based Nestle Waters North America, will bring its The Life Deliziosa campaign to life by through a pop-up citrus grove in the heart of New York City. The event will transport guests to the sunny Italian coast as they walk through groves of citrus trees while sipping on Sanpellegrino Sparkling Fruit Beverages, the company says.
Sparkling, flavored water returns with fan-based campaign
May 29, 2015
Vancouver, Canada-based Clearly Canadian announced it is officially making its return to household fridges and coolers everywhere this summer thanks to the resounding support from its fans, the company says. With over 30,000 cases already pre-sold on the ClearlyCanadian.com, the flagship Canadian beverage brand recently announced the launch of its Indiegogo campaign, which will enable even more fans to get in on the action, support production and pick up a case or two, it says.
The January 2016 issue of Beverage Industry includes a cover story on our Bottler of the Year, as well as articles about juice smoothies, RTD cold-brew coffee, and supermarket growth. Check it out today!