Princeton, N.J.-based Bot Beverages LLC re-launched its enhanced water with new packaging designed to appeal to an adult audience. Formerly positioned as children’s beverages targeted to appeal to moms, Bot’s previous packaging had a white background that used a different color and character to represent each of the low-calorie flavored water varieties. The company has repackaged its existing Key Lime, Valencia Orange, Blue Plum, Mixed Berry, Meyer Lemon and Concord Grape varieties in 16.9-ounce packages featuring primary color blocking with a white dot pattern that is intended to appear modern, friendly and light, according to advertising and design agency TDA_Boulder, which completed the redesign. 

First Fruits Beverage Co. launched TrimFit, a flavored water designed to help consumers lose weight.

Something Natural, an all-natural flavored sparkling water from Blue Coast/Great State Beverages, launched in New England with plans for East Coast expansion by the end of next year.

Fresh Corp. launched Fresh 4 flavored waters, which contain mint and menthol natural flavors to help freshen breath with a cool and tingling sensation, the company says.